Week 7, Final few days @ Will Creative Inc.

What an experience! Now it’s time to shift gears and hopefully get some work!

The last two days at Will were pretty chill. I did a bit of production and another few video mockups for their website but since my time was wrapping up they weren’t going to lay any big projects on me. I spent the majority of Tuesday talking to a few more of the creative team that I hadn’t gotten a chance to connect with. 

One of them was a fellow intern/new hire named Melissa Fraser https://mindfull.design/ who graduated from Wilson last year who was interning at Rethink and another studio (I forget which) until finding herself at Will. A little envious of their decision to keep her but she has more experience than I and had been there for three months before they decided to keep her around. It was nice to chat with someone else who had an interest in art direction and we spoke about ways of building up our books since her schooling didn’t offer much in the way of advertising either.

Next up I spoke with Allison Chambers, an IDEA grad from six or seven years ago. She’s someone who worked as a designer for the first few years before beginning to take on the role of art director for some projects, a few of which I quite enjoyed. An example was a press conference stunt held underwater by the Vancouver Aquarium to discuss rising ocean levels. They placed chairs and a podium a number of meters out so that people had attendees and speakers had to wear wetsuits and fly fishing gear. She likes the fact that most of the people at Will get to do both (design & advertising) because they are fun for different reasons and you get more variety in the type of projects. Smaller, nimble teams are something that I’m drawn to as well and it seems to be the trend in emerging agencies. The future is hopeful!

So cool! Great concept from Allison Chambers

Another woman I spoke with was Lisa Lebedovich who, along with Nick, is Creative Director for Will. Check out https://cargocollective.com/lisalebedovich to see some of her work, although it appears to not have been updated in quite some time (all very awesome and clever work!). She handles the advertising projects and I expressed my interest in trying to break into that side of the industry one day.

Love this ambient Playland work from Lisa playing off the old water gun carnival game.

I also talked with Michael one last time to thank him for the support and good times. He echoed some of Lisa’s comments about moving forward and offered me a reference if I’d like it. Michael is the man, for real!

Earlier in the day, I had sent out a mass email to the team to say my farewells and promote the grad show site! Many people wished me well and took the time to look at my stuff, sharing some nice comments about my work. My final creative daily check-in wrapped up the day and I said my goodbyes, promising to come for an in-person visit and beer at the office on a Friday afternoon (once things have calmed down, if ever!). I certainly hope to work with these folks in the future and I’ll do my diligence in staying in touch here and there. It went by so quickly, the practicum and school!! It wasn’t until that last 30 mins where I realized that aside from this blog post, this was the last “class time” I’d be spending. What a journey indeed.

Here I come, world!

Judy, I’ll miss you lots but I know where to get ahold of you and I’ll be doing that. I may even miss blog posts a bit, although I plan to start doing some of my own. It’s things like these that are easier said than done though!

Regards,

Aidan Zecchel

Week 6 @ Will Creative Inc

It’s crazy to think that my days here are almost up!

I wish things were otherwise and I’d get an invitation to stay on but alas I feel If it were to happen it would have gone down already. Some things just aren’t in the cards! Call me an asskisser if you like but I put together a little gift for Nick/Ute as a way to carve out a little space in their memories. After all, who knows when a referral could come my way! I am, also, very grateful for the hospitality they’ve shown me and I’ve always made sure to reciprocate towards people who’ve gone out of their way to help me out. I usually do this in the form of a meal kit that consists of a steak as big as your head, ALL the fixings for the best pan sauce around and some fine finishing salt (and of course instructions). It’s a little more personal and interactive than a bottle of wine!

Nothing says thank you like food!

As far as workload goes this week it was a little thinner. Doing some revisions for the Metro Vancouver project partly due to a few missed details as well as Nick popping into the slide deck and giving some feedback. Rory also went into the office to get the Pantone swatches, so recolouring everything took a bit. The treatment for this brand relies heavily on graphic shapes and they are also used as holding devices in all of the notional materials. So when we have to adjust the shapes for better harmony it meant redoing a million clipping masks and plugging them into all these different mockups as well. Last week I might have been frustrated but it’s been long enough that I’m zen mode all over this shit!

I’ve also been practicing my very basic After Effects skills In helping David out with the Will website (which looks like it may be finally seeing the light of day after 7 years of operation!). He had been making prototype videos to show off some of their web projects in photoshop but its capabilities are limited in creating that smooth easing between screens and smooth scrolling. This has been fun and given me a chance to check out some Will work that I hadn’t yet seen.

Video mockup I made for a campaign from Will!
Another video mockup I made, this site is quite complex with lots of parallax effects so luckily I found some software that helped me create a smooth and seamless screen capture instead of spending days in After Effects. Great website and new branding for Canada Games I’d say, Well done, Will!

Also pasted below is a cool, short commercial that Michael shot during the first few weeks I was there. I think I mentioned that I got to sit in on some colour It’s very interesting and quite well done (I certainly didn’t know this about copper?!)

https://vimeo.com/526306360

Incoming practicum conclusion next week. Cheers!