BMKT 370 – Social Media Marketing Plan

BMKT 370 is a social media marketing course i took at Capilano University. The course explores new marketing and technology trends and provides a broad overview of key social media strategies, tactics, metrics and tools. It is grounded both in theory and practice, and the students will be required to participate in social networks, forums, virtual worlds, blogs and micro-blogs, applying social media tactics within an overall marketing strategy. In this course my group mates and i created a social media marketing plan for Volatus Aerospace, a local leading provider of integrated drone solutions throughout North America, based in Coquitlam, BC. Below i have attached the PDF of the marketing plan.