{"id":284,"date":"2020-04-06T03:49:40","date_gmt":"2020-04-06T03:49:40","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/?p=284"},"modified":"2020-04-06T03:49:40","modified_gmt":"2020-04-06T03:49:40","slug":"blog-3-paula-scher","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/2020\/04\/06\/blog-3-paula-scher\/","title":{"rendered":"Blog 3: Paula Scher"},"content":{"rendered":"\n<p>Paula Scher reconfigured the design world with only knowing the essentials, knowing how to illustrate her concepts using typography. She is known to have given corporate identities to many big companies such as CNN, Citi Bank, and Tiffany &amp; Co. Paula now sits as the first female Principal of Pentagram, since 1991.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/brand-identity.jpg\" alt=\"\" class=\"wp-image-286\" srcset=\"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/brand-identity.jpg 900w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/brand-identity-300x300.jpg 300w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/brand-identity-150x150.jpg 150w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/brand-identity-768x768.jpg 768w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/brand-identity-800x800.jpg 800w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption>These are a few of Paula&#8217;s big corporate logos she has designed in her career.<\/figcaption><\/figure>\n\n\n\n<p>Paula\u2019s portfolio stretches into different design genres, from corporate logo design, packaging, and her album covers, which used to produce on average 150 album covers a year. Paula married her design \u201ccrush\u201d Seymour Chwast who also is a partner at Pentagram. But their work history dates back to when Paula was first working at CBS and Atlantic Records, collaborating on Dan Hartman\u2019s 1978&nbsp;<em>Instant Replay&nbsp;<\/em>album cover.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"591\" src=\"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/paula-scher-album-cover.jpeg\" alt=\"\" class=\"wp-image-285\" srcset=\"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/paula-scher-album-cover.jpeg 587w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/paula-scher-album-cover-298x300.jpeg 298w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/paula-scher-album-cover-150x150.jpeg 150w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><figcaption>Dan Hartman&#8217;s <em>Instant Replay<\/em> album cover was designed by Paula Scher and illustrated by Seymour Chwast.<\/figcaption><\/figure>\n\n\n\n<p>Although she said that she is not the best illustrator out there, it is not a doubt that Paula Scher\u2019s 40-year career has been anything but mediocre.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/map-paula-1024x576.jpg\" alt=\"\" class=\"wp-image-287\" srcset=\"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/map-paula-1024x576.jpg 1024w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/map-paula-300x169.jpg 300w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/map-paula-768x432.jpg 768w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/map-paula-1536x864.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-content\/uploads\/sites\/9745\/2020\/04\/map-paula.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Paula&#8217;s success comes from her mastery of crafting an illustration only using typography. This was one out of the 39 other paintings she had done for New York City\u2019s\u00a0Queens Metropolitan Campus.<\/figcaption><\/figure>\n\n\n\n<p>Sources:<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-adc-global-awards-amp-club\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"l28RIHgSoE\"><a href=\"http:\/\/adcglobal.org\/hall-of-fame\/paula-scher\/\">Paula Scher<\/a><\/blockquote><iframe loading=\"lazy\" title=\"&#8220;Paula Scher&#8221; &#8212; ADC \u2022 Global Awards &amp; Club\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"http:\/\/adcglobal.org\/hall-of-fame\/paula-scher\/embed\/#?secret=l28RIHgSoE\" data-secret=\"l28RIHgSoE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"http:\/\/paulastribute.weebly.com\/1974-1983-cbsatlantic-records.html\">http:\/\/paulastribute.weebly.com\/1974-1983-cbsatlantic-records.html<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.pentagram.com\/about\/paula-scher\">https:\/\/www.pentagram.com\/about\/paula-scher<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paula Scher reconfigured the design world with only knowing the essentials, knowing how to illustrate her concepts using typography. She is known to have given corporate identities to many big companies such as CNN, Citi Bank, and Tiffany &amp; Co. Paula now sits as the first female Principal of Pentagram, since 1991.&nbsp; Paula\u2019s portfolio stretches [&hellip;]<\/p>\n","protected":false},"author":9753,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-142-r"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/users\/9753"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":1,"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/posts\/284\/revisions\/288"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/amandawong5\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}