Saul Bass is a world-renowned graphic designer known for his minimalist and effective brand identity work, film posters et.

He was born in New York City in 1920 to two Jewish immigrants. He spent his childhood drawing and as he got older he attended night classes at the Arts Students League.

Sometime in the 1940’s he left New York and moved to California where he mostly worked in advertising. It was in California that he made his big break in the film industry. Filmmakers were very impressed with a poster he had created for the film Carmen Jones and he began getting more and more work in the film industry. He ended up designing tons of title sequences for films.

His minimalist designs were a new approach to movie posters, but more significant was the way he revolutionized the title sequences. Where they used to be boring and unimportant, so much so that they were projected onto the closed curtains at movie theatres, Saul wanted to inject life, storytelling and visual interest into opening credits. He created many fresh movie posters and title sequences in his career.

Beyond this, Saul was also great at brand work. He was a master of creating meaningful and effective logos that stand the test of time. The average lifespan of one of Saul’s logos is a whopping 34 years! That says a lot about the quality of design work that he was creating. He created logos for Girl Scouts, Warner Communications, Continental Airlines and more.