{"id":151,"date":"2021-12-15T16:06:04","date_gmt":"2021-12-15T16:06:04","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/avashahres\/?p=151"},"modified":"2021-12-15T16:16:45","modified_gmt":"2021-12-15T16:16:45","slug":"chanel-no-5-five-times-more-expensive-than-you-can-justify","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/avashahres\/2021\/12\/15\/chanel-no-5-five-times-more-expensive-than-you-can-justify\/","title":{"rendered":"Chanel No.5: Five Times More Expensive Than You Can Justify"},"content":{"rendered":"\n

Perfume. One of the classiest, traditionally \u201cfeminine\u201d things you could do is have a signature scent. It presents you with a certain high-end image. Especially if your scent is something iconic and brand-named. You\u2019re both someone who cares about how they smell, and someone willing to spend a pretty penny on it. In my childhood, it was so important to my mom, that she\u2019d spritz perfume on me any time we had an event to go to (even if my mouth was open, yum).<\/p>\n\n\n\n

\"\"
The Chanel No.5 bottle, in all its simple glory. Very reminiscent of alcohol.<\/figcaption><\/figure>\n\n\n\n

You probably have at least heard of Chanel No. 5, and if you haven\u2019t, you know Chanel. Originally a mistress, Gabrielle \u201cCoco\u201d Chanel carved a home for herself in the fashion world. Cemented in its place as one of the most high-end fashion brands, Chanel can almost be synonymous with luxury. <\/p>\n\n\n\n

What makes No.5 Different? <\/strong><\/p>\n\n\n\n

The fragrance itself is pretty recognizable as far as perfume goes. Regardless of brand name and notoriety, its bottle has a peculiar shape to it. The types of bottles that existed during the 20\u2019s were mimicking the smell they carried. Flowery, girlish, ornate. No.5\u2019s bottle design is closer to a whiskey flask than anything else (that was supposedly the inspiration behind it). It\u2019s simple, it\u2019s straight to the point. It didn\u2019t need to tell you that it was femme, it just was.\u00a0<\/p>\n\n\n\n

\"\"
Gabrielle “Coco” Chanel in all her opulent glory.<\/figcaption><\/figure>\n\n\n\n

The Name is Fancy, But I Don’t Get it<\/strong>?<\/p>\n\n\n\n

So why was it even called Chanel No. 5? It\u2019s a pretty peculiar name choice, but it\u2019s actually not as deep as expected. Madame Chanel had wanted to jump into fragrance production after her fashion brand really got rolling. She had a mission to create \u201cA woman’s perfume, with the scent of a woman,” rather than something that smelled \u201clike a rose.”<\/p>\n\n\n\n

The perfumer Ernest Beaux was the one to take on the challenge. Over the course of many months, he came up with 10 samples and presented them to Chanel. She picked sample 5, and that was that. <\/p>\n\n\n\n

Chanel is her own name, and No.5 is just the sample number she chose. It\u2019s said that she believed 5 to be a lucky number, which might have played into it, but it\u2019s still a pretty silly name choice for such an elevated product. <\/p>\n\n\n\n

Minimal Marketing, Maximum Sales<\/strong><\/p>\n\n\n\n

The marketing during the \u201920s was minimalistic. The adverts matched the bottle in their simple presentation. It was usually just a photo of a beautiful woman, with the perfume bottle somewhere on the corners of the page. The taglines were pretty bold and straight to the point. Featuring phrases like:<\/p>\n\n\n\n

\u201cEvery Woman Alive Loves Chanel No. 5\u201d<\/p>\n\n\n\n

\"\"
Catherine Deneuve’s advert for Chanel. Having the caption just be her name says a lot about her success. Why say more?<\/figcaption><\/figure>\n\n\n\n

Some of the best publicity the perfume received wasn\u2019t even a campaign, it was celebrity endorsement. Marilyn Monroe, the icon of womanly beauty and sexuality, has a recording of her saying this:<\/p>\n\n\n\n

\u201cYou know they ask you questions like, \u2018What do you wear to bed? A pajama top? The bottom of pajamas? Or the nightgown?\u2019 So I said Chanel No. 5, because it\u2019s the truth,\u201d<\/p>\n\n\n\n

Now, the perfume is more than just a scent. It\u2019s sexy. Marilyn wears it to bed, and she\u2019s one of the most attractive figures of the time. Why wouldn\u2019t you want to smell like her? Why wouldn\u2019t you want to copy her? If anyone knows how to be beautiful, surely it\u2019s Ms. Monroe.\u00a0<\/p>\n\n\n\n

\"\"
The new and improved Chanel No. 5 L’Eau, the scent for the modern woman. <\/figcaption><\/figure>\n\n\n\n

Presently, Chanel No.5 is still a pretty successful perfume. The brand recently rebooted the scent, releasing Chanel No.5 L\u2019Eau, which is a modern take on its 100-year-old predecessor. Time seems to be no obstacle for this little bottle. Honestly, I can\u2019t imagine anything taking its place. I\u2019ve never smelled it before, actually, so I\u2019d like to one day\u00a0<\/p>\n\n\n\n

Hoping I won\u2019t have it sprayed in my mouth anytime soon though.<\/p>\n\n\n\n

References:<\/p>\n\n\n\n

https:\/\/www.harpersbazaar.com\/beauty\/a37531347\/chanel-no-5-history-story\/
https:\/\/fashionista.com\/2016\/11\/chanel-perfume-no-5-history
https:\/\/www.bbc.com\/news\/world-13565155<\/p>\n\n\n\n

Images Retrieved From:<\/p>\n\n\n\n

https:\/\/www.chanel.com\/us\/fragrance\/p\/125530\/n5-eau-de-parfum-spray\/
https:\/\/www.britannica.com\/biography\/Coco-Chanel
https:\/\/fashionista.com\/2016\/11\/chanel-perfume-no-5-history
https:\/\/www.sephora.com\/search?keyword=productnotcarried<\/p>\n","protected":false},"excerpt":{"rendered":"

Perfume. One of the classiest, traditionally \u201cfeminine\u201d things you could do is have a signature scent. It presents you with a certain high-end image. Especially if your scent is something iconic and brand-named. You\u2019re both someone who cares about how they smell, and someone willing to spend a pretty penny on it. In my childhood, […]<\/p>\n","protected":false},"author":13179,"featured_media":153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/users\/13179"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":3,"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/posts\/151\/revisions"}],"predecessor-version":[{"id":158,"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/posts\/151\/revisions\/158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/media\/153"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/categories?post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/avashahres\/wp-json\/wp\/v2\/tags?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}