#12 – Use New Tabs for Files and External Sites

Keep people where they left off. If you’re linking to an external website or to a document (.pdf, .docx, etc.), be sure to open the link on a new tab. This will prevent people from leaving your site and they can go back to where they last left off by clicking the previous tab. For internal links, open links on the same tab.

#14 – Use Larger Font Size

The goal is to get people to read and absorb your content. Larger fonts help you achieve that goal. Don’t forget that it’ll make things easier on mobile devices. Fonts will be easier to read and links will be bigger and easier to tap. The recommended paragraph font size is 14 – 16 pixels, which is roughly the same size as 12 point text on paper.

#16 – Use Bold Fonts Sparingly

When too many things are calling for attention, nothing seems to be important. Having a full paragraph of bolded text is the most common mistake. Only bold sparingly to make sure only the important words are emphasized. Example: Capilano University has earned an international reputation for quality teaching, programs and services. We strive to instill the knowledge, skills, motivation and attitudes that will enable our students to become independent thinkers and learners, and to contribute effectively in a rapidly changing world. Capilano University has earned an international reputation for quality teaching, programs and services. We strive to instill the knowledge, skills, motivation and attitudes that will enable our students to become independent thinkers and learners, and to contribute effectively in a rapidly changing world.

#17 – Avoid too Many Colours

Colours can make your website look much more lively, but at what point does it become too many colours? Not only can it become distracting and hard to read, but it may cause issues for people with visual impairments and colour blindness. Instead of using colours to emphasize or categorize text, use headings, bold or italic text, and bullet points instead.