{"id":203,"date":"2022-04-20T19:38:51","date_gmt":"2022-04-20T19:38:51","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/?p=203"},"modified":"2022-04-20T19:38:51","modified_gmt":"2022-04-20T19:38:51","slug":"new-york-style-editorial-design","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/2022\/04\/20\/new-york-style-editorial-design\/","title":{"rendered":"New York Style & Editorial Design"},"content":{"rendered":"\n

With America always having a large influence on the rest of the world, I was excited to finally see what an original American approach to modernist design looked like. <\/p>\n\n\n\n

\"Rand's
Rand’s cover for Jazzways magazine. Note the shadows that give the simple composition an engaging depth.<\/figcaption><\/figure><\/div>\n\n\n\n

I think Paul Rand’s quote \u201cSimplicity is not the goal. It is the by-product of a good idea and modest expectations.\u201d really sets up what American design looked like as it heavily contrast Swiss Design which we looked at earlier this week. Although I love Swiss design with its asymmetrical gird layouts and simple and effective use of elements, I find American Design a bit less dull. I love how this era of designer brought a new mood in the culture \u2014 a mood that was exuberant and playful, not rigid and rule-oriented. It was interesting to see how design also changed through advancements in photography, typesetting, and printing techniques.\u00a0<\/p>\n\n\n\n

George Tscherny really stood out to me from this lecture. His use of meticulous typography in font and scale with a stylish vision makes his designs so interesting for me to study. In the designs below, I love the strong contrast paired with the prominent use of a grid. He carefully mixes in photography into hi design to help hold visual weight to balance out the other elements. <\/p>\n\n\n\n

\"\"
George Tscherny<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

With America always having a large influence on the rest of the world, I was excited to finally see what an original American approach to modernist design looked like. I think Paul Rand’s quote \u201cSimplicity is not the goal. It… Continue Reading →<\/a><\/p>\n","protected":false},"author":13126,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-203","post","type-post","status-publish","format-standard","hentry","category-16"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/posts\/203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/users\/13126"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/comments?post=203"}],"version-history":[{"count":3,"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/posts\/203\/revisions"}],"predecessor-version":[{"id":207,"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/posts\/203\/revisions\/207"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/media?parent=203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/categories?post=203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/calebtsai\/wp-json\/wp\/v2\/tags?post=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}