{"id":140,"date":"2021-11-13T19:20:53","date_gmt":"2021-11-13T19:20:53","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/?p=140"},"modified":"2021-11-13T19:21:53","modified_gmt":"2021-11-13T19:21:53","slug":"leonetto-cappiello","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/2021\/11\/13\/leonetto-cappiello\/","title":{"rendered":"Leonetto Cappiello"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">His life <\/h5>\n\n\n\n<p>Leonetto Cappiello was born on the 9th of April 1875, in Livorno, Italy. He lived most of his life in France, moving to Paris in June of 1897. Though he didn\u2019t have an official art education, Cappiello started making paintings around the age of 11. In 1896, when he was around 21 years old, he started his career as a caricature artist, making illustrations for multiple French journals. Four years later, in November of 1900, Leonetto Cappiello started his career as an official poster artist, after signing a contract with publisher Pierre Vercasson. For the rest of his life, he continued to make posters for different clients. In his lifetime, he even succeeded his contemporaries Leonetto Cappiello eventually died on the 2nd of February, 1942.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-isolabello-cappiello-771x1024.jpeg\" alt=\"\" class=\"wp-image-145\" width=\"388\" height=\"515\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-isolabello-cappiello-771x1024.jpeg 771w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-isolabello-cappiello-226x300.jpeg 226w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-isolabello-cappiello-768x1020.jpeg 768w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-isolabello-cappiello-600x797.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-isolabello-cappiello.jpeg 854w\" sizes=\"auto, (max-width: 388px) 100vw, 388px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/contratto-Leonetto-Cappiello-768x1082-1-727x1024.jpeg\" alt=\"\" class=\"wp-image-144\" width=\"363\" height=\"511\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/contratto-Leonetto-Cappiello-768x1082-1-727x1024.jpeg 727w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/contratto-Leonetto-Cappiello-768x1082-1-213x300.jpeg 213w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/contratto-Leonetto-Cappiello-768x1082-1-600x845.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/contratto-Leonetto-Cappiello-768x1082-1.jpeg 768w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\">His work<\/h5>\n\n\n\n<p class=\"has-text-align-left\">At the time, posters were the primary mediums for advertising. Cappiello\u2019s art style was bold, typically having one striking illustration on a simple, dark background. This style went against the standard at the time, which was the art nouveau style. His striking images snatched the viewers\u2019 attention and created a brand for himself.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/pneumatiques-tirrukhon-cappiello-768x1034-1-761x1024.jpeg\" alt=\"\" class=\"wp-image-146\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/pneumatiques-tirrukhon-cappiello-768x1034-1-761x1024.jpeg 761w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/pneumatiques-tirrukhon-cappiello-768x1034-1-223x300.jpeg 223w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/pneumatiques-tirrukhon-cappiello-768x1034-1-600x808.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/pneumatiques-tirrukhon-cappiello-768x1034-1.jpeg 768w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Legacy<\/h5>\n\n\n\n<p>Today, Leonetto Cappiello is considered by many to have revolutionized poster advertising. He made more than 530 posters in his lifetime. His work has been exhibited in multiple museums, such as the Museum of Decorative Arts in Paris, the Art and History Museum in Geneva, and the Mus\u00e9e des Beaux-Arts in Lyon.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Bitter-Campari-Cappiello-768x1041-1-755x1024.jpeg\" alt=\"\" class=\"wp-image-143\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Bitter-Campari-Cappiello-768x1041-1-755x1024.jpeg 755w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Bitter-Campari-Cappiello-768x1041-1-221x300.jpeg 221w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Bitter-Campari-Cappiello-768x1041-1-600x813.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Bitter-Campari-Cappiello-768x1041-1.jpeg 768w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Victoria-Arduino-1922-vintage-coffee-food-drink-poster-1170x1455-2-823x1024.jpeg\" alt=\"\" class=\"wp-image-147\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Victoria-Arduino-1922-vintage-coffee-food-drink-poster-1170x1455-2-823x1024.jpeg 823w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Victoria-Arduino-1922-vintage-coffee-food-drink-poster-1170x1455-2-241x300.jpeg 241w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Victoria-Arduino-1922-vintage-coffee-food-drink-poster-1170x1455-2-768x955.jpeg 768w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Victoria-Arduino-1922-vintage-coffee-food-drink-poster-1170x1455-2-600x746.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Victoria-Arduino-1922-vintage-coffee-food-drink-poster-1170x1455-2-945x1175.jpeg 945w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/Victoria-Arduino-1922-vintage-coffee-food-drink-poster-1170x1455-2.jpeg 1170w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/cafe-martin-leonetto-cappiello-740x1024.jpeg\" alt=\"\" class=\"wp-image-148\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/cafe-martin-leonetto-cappiello-740x1024.jpeg 740w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/cafe-martin-leonetto-cappiello-217x300.jpeg 217w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/cafe-martin-leonetto-cappiello-768x1063.jpeg 768w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/cafe-martin-leonetto-cappiello-600x831.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/cafe-martin-leonetto-cappiello.jpeg 819w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-ramos-pinto-cappiello-653x1024.jpeg\" alt=\"\" class=\"wp-image-149\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-ramos-pinto-cappiello-653x1024.jpeg 653w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-ramos-pinto-cappiello-191x300.jpeg 191w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-ramos-pinto-cappiello-600x941.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2021\/11\/s-ramos-pinto-cappiello.jpeg 723w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Sources:<\/h5>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/retrographik.com\/leonetto-cappiello-posters-collection\/\">https:\/\/retrographik.com\/leonetto-cappiello-posters-collection\/<\/a>&nbsp;<\/li><\/ol>\n\n\n\n<p>2.<a href=\"https:\/\/cappiello.fr\/en\/biography\/\"> https:\/\/cappiello.fr\/en\/biography\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>His life Leonetto Cappiello was born on the 9th of April 1875, in Livorno, Italy. He lived most of his life in France, moving to Paris in June of 1897. Though he didn\u2019t have an official art education, Cappiello started&#8230; <a class=\"more-link\" href=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/2021\/11\/13\/leonetto-cappiello\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":13170,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/users\/13170"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":15,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/posts\/140\/revisions\/164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/media\/142"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}