{"id":257,"date":"2022-04-28T15:24:02","date_gmt":"2022-04-28T15:24:02","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/?p=257"},"modified":"2022-04-28T15:24:02","modified_gmt":"2022-04-28T15:24:02","slug":"paula-scher","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/2022\/04\/28\/paula-scher\/","title":{"rendered":"Paula Scher"},"content":{"rendered":"\n<p>Paula Scher was born on October 6th, 1948. She was born in Virginia but grew up in Philadelphia and Washington DC. In the 1970s, she went to the Tyler School of Art, where she completed a Bachelor\u2019s degree in Fine Arts. After this, she moved to New York City.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/DM19_PaulaScher_Collage_01-1800x1200-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-261\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/DM19_PaulaScher_Collage_01-1800x1200-1-1024x683.jpeg 1024w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/DM19_PaulaScher_Collage_01-1800x1200-1-300x200.jpeg 300w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/DM19_PaulaScher_Collage_01-1800x1200-1-768x512.jpeg 768w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/DM19_PaulaScher_Collage_01-1800x1200-1-1536x1024.jpeg 1536w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/DM19_PaulaScher_Collage_01-1800x1200-1-600x400.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/DM19_PaulaScher_Collage_01-1800x1200-1-945x630.jpeg 945w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/DM19_PaulaScher_Collage_01-1800x1200-1.jpeg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Her career as a designer and art director took off after her style of typography gained popularity in the 1970s ad 80s. She started working as a layout artist for Random House, in the children\u2019s book division.\u00a0After, she worked various different jobs. Some of these are CBS records, in the advertising and promotions department, and Atlantic Records, as an art director. She\u2019s also been commissioned by multiple companies for her design skills.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"455\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/3be866909a5f1540aa6d4c6a5021901b943925bd_810.jpeg\" alt=\"\" class=\"wp-image-262\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/3be866909a5f1540aa6d4c6a5021901b943925bd_810.jpeg 810w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/3be866909a5f1540aa6d4c6a5021901b943925bd_810-300x169.jpeg 300w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/3be866909a5f1540aa6d4c6a5021901b943925bd_810-768x431.jpeg 768w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/3be866909a5f1540aa6d4c6a5021901b943925bd_810-600x337.jpeg 600w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<p>I find Paula Scher very interesting. She\u2019s made a lot of commonly recognized designs, like the Windows logo and the Citibank logo. She\u2019s a very respectable and successful designer. I wish more people outside of the art and design scene knew her name and accomplishments.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/windows-8-branding.png\" alt=\"\" class=\"wp-image-263\" width=\"465\" height=\"193\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/windows-8-branding.png 500w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/windows-8-branding-300x124.png 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/citibank-logo.png\" alt=\"\" class=\"wp-image-264\" width=\"243\" height=\"182\" srcset=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/citibank-logo.png 500w, https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-content\/uploads\/sites\/13291\/2022\/04\/citibank-logo-300x225.png 300w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Sources:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.pentagram.com\/about\/paula-scher\">https:\/\/www.pentagram.com\/about\/paula-scher<\/a><\/li><li><a href=\"https:\/\/www.famousgraphicdesigners.org\/paula-scher\">https:\/\/www.famousgraphicdesigners.org\/paula-scher<\/a><\/li><\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paula Scher was born on October 6th, 1948. She was born in Virginia but grew up in Philadelphia and Washington DC. In the 1970s, she went to the Tyler School of Art, where she completed a Bachelor\u2019s degree in Fine&#8230; <a class=\"more-link\" href=\"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/2022\/04\/28\/paula-scher\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":13170,"featured_media":258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/posts\/257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/users\/13170"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":2,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"predecessor-version":[{"id":266,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/posts\/257\/revisions\/266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/media\/258"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/catherinerosales\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}