{"id":189,"date":"2021-01-27T00:57:05","date_gmt":"2021-01-27T00:57:05","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/?p=189"},"modified":"2021-01-27T00:57:51","modified_gmt":"2021-01-27T00:57:51","slug":"art-director-helmut-krone","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/2021\/01\/27\/art-director-helmut-krone\/","title":{"rendered":"Art Director: Helmut Krone"},"content":{"rendered":"\n<p>Helmut Krone was an advertising art director born on July 16, 1925. He helped to establish a reputable and international creative advertising agency called DDB (Doyle Dane Bernbach). Most well known for timeless corporate images, Krone made a name for himself in a world where advertising and graphic design was heavily statistically based.&nbsp;<\/p>\n\n\n\n<p>In reference to his work with Volkswagen, Krone focused his attention on gaining and maintaining the loyalty of those already interested in the car company, rather than attempting to acquire new audiences. This ad campaign was successful because of its simplicity. No logo was needed to establish the Volkswagen company. No dramatic pop of colour was used to capture attention. The honest and minimalist visual language of the ads in contrast to their competitors was all that was needed to reinforce the brand. In addition, I think the ease of the phrase \u201cThink Small\u201d was a very successful element of the campaign, similar to Nike\u2019s\u00a0\u201cJust Do It.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/theadvertisingreviewblog.files.wordpress.com\/2013\/06\/screen-shot-2013-06-07-at-18-00-01.png\" alt=\"VW BEETLE: 'THINK SMALL' | theadvertisingreviewblog\" \/><figcaption><img decoding=\"async\" alt=\"VW Think Small - The Advertising Campaign to Remember - HIP Creative\" src=\"https:\/\/hip.agency\/wp-content\/uploads\/2016\/06\/beetle-coccinelle-volkswagen-vw-publicite-vintage-03.jpg\"><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"182\" src=\"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-content\/uploads\/sites\/11596\/2021\/01\/Screen-Shot-2021-01-26-at-4.56.36-PM-1024x182.png\" alt=\"\" class=\"wp-image-190\" srcset=\"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-content\/uploads\/sites\/11596\/2021\/01\/Screen-Shot-2021-01-26-at-4.56.36-PM-1024x182.png 1024w, https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-content\/uploads\/sites\/11596\/2021\/01\/Screen-Shot-2021-01-26-at-4.56.36-PM-300x53.png 300w, https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-content\/uploads\/sites\/11596\/2021\/01\/Screen-Shot-2021-01-26-at-4.56.36-PM-768x136.png 768w, https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-content\/uploads\/sites\/11596\/2021\/01\/Screen-Shot-2021-01-26-at-4.56.36-PM-1200x213.png 1200w, https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-content\/uploads\/sites\/11596\/2021\/01\/Screen-Shot-2021-01-26-at-4.56.36-PM.png 1284w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Helmut Krone was an advertising art director born on July 16, 1925. He helped to establish a reputable and international creative advertising agency called DDB (Doyle Dane Bernbach). Most well known for timeless corporate images, Krone made a name for himself in a world where advertising and graphic design was heavily statistically based.&nbsp; In reference [&hellip;]<\/p>\n","protected":false},"author":11542,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","hentry","category-11"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/posts\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/users\/11542"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":1,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"predecessor-version":[{"id":191,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/posts\/189\/revisions\/191"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}