{"id":203,"date":"2021-04-19T04:46:09","date_gmt":"2021-04-19T04:46:09","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/?p=203"},"modified":"2021-04-19T04:46:51","modified_gmt":"2021-04-19T04:46:51","slug":"burton-kramer","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/2021\/04\/19\/burton-kramer\/","title":{"rendered":"Burton Kramer"},"content":{"rendered":"\n<p>Kramer attended the Industrial Arts Program of the New York State University in 1951, before attending the Yale School of Arts and Architecture in 1954. While at Yale, he also went to the Royal College of Art in London. After years of studying art and design, Kramer graduated from Yale University in 1957.<\/p>\n\n\n\n<p>He worked at Will Burton Office, worked for Architectural Record magazine, and New York Life Insurance Company before moving to Toronto, Canada. There, he worked for Paul Arthur &amp; Associates as an art director. In 1967, he established his own branding agency with a focus on corporate designs. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Burton_Kramer\"><img decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/2\/2b\/CBC_Logo_1974-1986.svg\/240px-CBC_Logo_1974-1986.svg.png\" alt=\"Burton Kramer - Wikipedia\" \/><\/a><figcaption>Canadian Broadcasting Corporation Logo<br><a href=\"https:\/\/en.wikipedia.org\/wiki\/Burton_Kramer\">https:\/\/en.wikipedia.org\/wiki\/Burton_Kramer<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>The logo Kramer designed for CBC features the letter C in the middle, surrounded by geometric circular shapes that echo the form of the C. Many people used to call it the &#8220;exploding pizza.&#8221; The goal was to represent both English and French broadcasting. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/6\/67\/CBC_Logo_1992-Present.svg\/1024px-CBC_Logo_1992-Present.svg.png\" alt=\"File:CBC Logo 1992-Present.svg - Wikimedia Commons\" width=\"365\" height=\"365\" \/><figcaption>Canadian Broadcasting Corporation, New Logo <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:CBC_Logo_1992-Present.svg\">https:\/\/commons.wikimedia.org\/wiki\/File:CBC_Logo_1992-Present.svg<\/a><br><\/figcaption><\/figure><\/div>\n\n\n\n<p>However, in the 1990s, the logo was changed. It became one solid Pantone colour, and the C that appeared in the previous logo is closed. Kramer dislikes this change, as he was not responsible for this change in design. <\/p>\n\n\n\n<p>From 1980-2001, he began teaching design for corporations and typography. He is still alive today and continues to build a legacy of geometric, energetic, and expressive designs.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/proxy\/UrXP1Y8noT4g077MhCyyyKhXGZAz7uKrFeBAzXmQWlYeBCdFhqrLvHwA31d4Jhy0FUSQdjoJIVUihyaUb3eWaIpa8auNBEaWJGFXbdPu0fuj_JhyVT-Mag9zGiIc0t7mOMRZQtCKvQ\" alt=\"Designculture \u2022 Burton Kramer\" \/><figcaption>Cover for a Brochure Design, 1967 <a href=\"http:\/\/www.designculture.it\/interview\/burton-kramer.html\">http:\/\/www.designculture.it\/interview\/burton-kramer.html<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.designculture.it\/interview\/img\/bkramer\/1971-oeca.jpg\" alt=\"\" \/><figcaption>OECA Brochures, 1971 <br><a href=\"http:\/\/www.designculture.it\/interview\/burton-kramer.html\">http:\/\/www.designculture.it\/interview\/burton-kramer.html<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designculture.it\/interview\/img\/bkramer\/1978-sculpture-conference.jpg\" alt=\"\" width=\"347\" height=\"453\" \/><figcaption>10th International Sculpture Conference Brochure, 1978 <a href=\"http:\/\/www.designculture.it\/interview\/burton-kramer.html\">http:\/\/www.designculture.it\/interview\/burton-kramer.html<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"http:\/\/www.designculture.it\/interview\/burton-kramer.html\">http:\/\/www.designculture.it\/interview\/burton-kramer.html <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.cbc.ca\/radio\/day6\/coronavirus-impeachment-then-and-now-picard-returns-fruits-of-the-goop-lab-cbc-logo-designer-and-more-1.5437706\/an-icon-of-canadian-graphic-design-meet-burton-kramer-designer-of-the-cbc-logo-1.5437708\">https:\/\/www.cbc.ca\/radio\/day6\/coronavirus-impeachment-then-and-now-picard-returns-fruits-of-the-goop-lab-cbc-logo-designer-and-more-1.5437706\/an-icon-of-canadian-graphic-design-meet-burton-kramer-designer-of-the-cbc-logo-1.5437708<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kramer attended the Industrial Arts Program of the New York State University in 1951, before attending the Yale School of Arts and Architecture in 1954. While at Yale, he also went to the Royal College of Art in London. After years of studying art and design, Kramer graduated from Yale University in 1957. He worked [&hellip;]<\/p>\n","protected":false},"author":11542,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-203","post","type-post","status-publish","format-standard","hentry","category-11"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/posts\/203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/users\/11542"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/comments?post=203"}],"version-history":[{"count":1,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/posts\/203\/revisions"}],"predecessor-version":[{"id":204,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/posts\/203\/revisions\/204"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/media?parent=203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/categories?post=203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/celinazhong\/wp-json\/wp\/v2\/tags?post=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}