{"id":474,"date":"2021-02-01T18:12:32","date_gmt":"2021-02-01T18:12:32","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/?p=474"},"modified":"2021-02-01T18:13:45","modified_gmt":"2021-02-01T18:13:45","slug":"142-george-lois-the-ad-guy","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/142-george-lois-the-ad-guy\/","title":{"rendered":"142 George Lois, The Ad Guy"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_row _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column _builder_version=”4.7.7″ _module_preset=”default” type=”4_4″][et_pb_image src=”https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-content\/uploads\/sites\/11621\/2021\/02\/george_lois_p.jpg” _builder_version=”4.7.7″ _module_preset=”default” title_text=”george_lois_p”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column _builder_version=”4.7.7″ _module_preset=”default” type=”4_4″][et_pb_image src=”https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-content\/uploads\/sites\/11621\/2021\/02\/george_lois_p.jpg” _builder_version=”4.7.7″ _module_preset=”default” title_text=”george_lois_p”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column _builder_version=”4.7.7″ _module_preset=”default” type=”4_4″][et_pb_image src=”https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-content\/uploads\/sites\/11621\/2021\/02\/george_lois_p.jpg” _builder_version=”4.7.7″ _module_preset=”default” title_text=”george_lois_p”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” custom_padding=”15px|||||”][et_pb_row _builder_version=”4.7.7″ _module_preset=”default” column_structure=”1_2,1_2″ min_height=”420.9px”][et_pb_column _builder_version=”4.7.7″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Lois was born in New York City on June 26, 1931. Born to a hard working Greek immigrant family, he grew up in the Bronx where he started working in his father\u2019s flower shop at the age of 5. Lois attended Manhattan\u2019s\u00a0High School of Music & Art, and received a scholarship to Syracuse University, although he chose to attend\u00a0Pratt Institute. He attended Pratt Institute for one year before leaving, at the urging of his advertising professor, for a job in the design studio of Reba Sochis<\/p>\n

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The Pratt Insitute https:\/\/www.britannica.com\/topic\/Pratt-Institute<\/p>\n

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Lou Dorfsman, who created all their ads, became Lois\u2019 mentor.\u00a0https:\/\/www.nytimes.com\/2008\/10\/26\/nyregion\/26dorfsman.html<\/span><\/p>\n

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Having left college, he became subject to the draft and served in the Army for 2 years in the Korean War. When he returned in 1953, Sochis wanted to make the 19 year-old Pratt junior a partner in her studio, but Lois decided to work for the CBS advertising department. CBS Radio used the agency Doyle Dane Bernbach (DDB) to place its programming ads in daily newspapers.<\/span> In 1959 Lois began working at the advertising agency that would give birth to big idea<\/em> thinking and the revolution of the advertising industry. Their art director, Lou Dorfsman, who created all their ads, became Lois\u2019 mentor.<\/span> His early career also<\/span> brought him in contact with Sudler & Hennessy, a global health care marketing and communications organization with offices throughout the world and\u00a0with Herb Lubalin<\/a>, a talented designer with S&H<\/em>, who excelled in poster designing, magazine designing and packaging and identity solutions.<\/p>\n

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After one year with S&H<\/em> Lois was recruited by\u00a0Fred Papert\u00a0and\u00a0Julian Koenig\u00a0to form\u00a0Papert Koenig Lois\u00a0in 1960. PKL, as it was known, was also the first advertising agency to ever go public<\/p>\n

In 1967 he left to form Lois, Holland, Callaway. His last agency, Lois\/USA, c<\/span>reated memorable campaigns for clients such as\u00a0Minolta,\u00a0Tourneau\u00a0and The Four Seasons Additionally, he created the winning ad campaigns for four U.S. Senators:\u00a0<\/span>Jacob Javits<\/span>\u00a0(R-NY); Warren Magnuson (D-WA); Minority Leader\u00a0<\/span>Hugh Scott<\/span>\u00a0(R-PA); and\u00a0<\/span>Robert Kennedy<\/span>\u00a0(D-NY)<\/span>.<\/p>\n

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\u00a01961 photograph of the staff at the advertising firm of Papert Koenig Lois.<\/span><\/p>\n

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While his career has afforded him many successes it is undoubtedly his covers for\u00a0Esquire\u00a0<\/i>magazine\u00a0that are most recognized. Throughout the 1960s and 70s Lois worked with editor Harold Hayes to create over 92 covers for the magazine [1] that effectively represented some of the most notable ideas of their time. In 2008, The Museum of Modern Art exhibited 32 of Lois’s Esquire covers\u00a0and<\/span> installed 38 of his iconic covers in its permanent collection.<\/span><\/p>\n

George Lois is the only person in the world inducted into\u00a0<\/strong>The Art Directors Hall of Fame,\u00a0The One Club Creative Hall of Fame, with a Lifetime Achievement Award from the\u00a0American Institute of Graphic Arts, CLIO, and the\u00a0Society of Publication Designers, as well as a subject of the Master Series at the\u00a0School of Visual Arts<\/span><\/p>\n

Notwithstanding the respect George Lois has earned for his work, he remained a controversial figure in the advertising scene. He has been repeatedly accused of taking credit for others\u2019 creative ideas and hard work.<\/p>\n

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Bibliography<\/strong><\/p>\n

Lois, George (2012).\u00a0Damn Good Advice (for people with talent!)<\/em>. London:\u00a0Phaidon<\/p>\n

Lois, George, ed. (2006).\u00a0Ali Rap<\/em>. New York:\u00a0Taschen<\/a>.<\/p>\n

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References<\/strong><\/p>\n

    \n
  1. http:\/\/www.magazine.org\/asme\/top_40_covers\/<\/a><\/li>\n
  2. http:\/\/www.moma.org\/visit\/calendar\/exhibitions\/72<\/a><\/li>\n
  3. https:\/\/www.fastcompany.com\/90167996\/ad-legend-george-lois-magazine-covers-are-trash-today<\/a><\/li>\n<\/ol>\n

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    Lois was born in New York City on June 26, 1931. Born to a hard working Greek immigrant family, he grew up in the Bronx where he started working in his father\u2019s flower shop at the age of 5. Lois attended Manhattan\u2019s\u00a0High School of Music & Art, and received a scholarship to Syracuse University, although […]<\/p>\n","protected":false},"author":11567,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-474","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/posts\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/users\/11567"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/comments?post=474"}],"version-history":[{"count":2,"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/posts\/474\/revisions"}],"predecessor-version":[{"id":485,"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/posts\/474\/revisions\/485"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/media?parent=474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/categories?post=474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/chelsyzugazaga2\/wp-json\/wp\/v2\/tags?post=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}