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Category 121

Gestalt Principles

Figure/Ground This Toblerone logo uses figure/ground. People’s minds like to organize what’s in the foreground versus what’s in the background, to make sense of the image. The mind can also shift to see more than one image, this is called… Continue Reading →

Gestalt Principles

Closure This giraffe shows the use of closure. The image is missing the main base of the animal, but our minds “fill in the blanks” to complete the picture.

Elements of Design

Use of Texture Use of Size Use of Space

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