Texture — Swear Words Design

The textures used in the design of these chocolate bar packages bring this design home, in my opinion. Their job is an important one: to stimulate your appetite! The textures hint at chocolate, confectionery sprinkles, and powdered sugar. They communicate that what’s in this package is something fun and delicious that you want to eat while supporting the brand’s fun, lighthearted tone. Ultimately, the textures help the design do what it needs to do: sell chocolate bars.