{"id":237,"date":"2021-01-28T23:40:10","date_gmt":"2021-01-28T23:40:10","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/claricemah\/?p=237"},"modified":"2021-01-28T23:40:10","modified_gmt":"2021-01-28T23:40:10","slug":"blog-post-1-advertising-art-director","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/claricemah\/2021\/01\/28\/blog-post-1-advertising-art-director\/","title":{"rendered":"Blog post 1: Advertising Art Director"},"content":{"rendered":"\n

Gene Federico<\/h2>\n\n\n\n
\"Gene
Image 1: Gene Federico<\/figcaption><\/figure>\n\n\n\n
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Image 2: Lambretta, 1952<\/figcaption><\/figure>\n\n\n\n
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Image 3: Love of Apples, 1960<\/figcaption><\/figure>\n\n\n\n
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Image 4: IBM, 1962<\/figcaption><\/figure>\n\n\n\n
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Image 5: Napier ads<\/figcaption><\/figure>\n\n\n\n

Research<\/h4>\n\n\n\n

Gene Federico, an American graphic designer and advertising executive, was born in 1918 in New York. Studying at the Abraham Lincoln High School in Coney Island, he became an Art Squad member and was influenced by leading European advertising artists’ work. At Brooklyn’s Pratt Institute, he also gained influence from the work of Cassandre, Lester Beall and Paul Rand. It wasn’t until the late 1940s that Federico discovered his passion for graphic design and advertising as a career. He helped start Doyle Dane Bernbach agency, where he was known for his Woman’s Day ads. Federico became a premiere advertising art director and designer in America. According to AIGA, “[h]is selection as the 1987 AIGA Medalist… honors someone who … responsibly stretched the boundaries of advertising design with typographic elegance… and… contribute[s] to an American graphic design vocabulary.”<\/p>\n\n\n\n

Opinion<\/h4>\n\n\n\n
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Image 6: Woman’s day, 1951-1954<\/figcaption><\/figure>\n\n\n\n

This is one of Federico’s most memorable Woman’s Day ads. What works for this piece is how it is not static, the blur of the foot adds movement for visual interest. The ‘o’s fit perfectly as the bike’s wheels — a great example of integration of type, especially right now as I am working on my Typographic Expressionism project. <\/p>\n\n\n\n

Image credit:<\/h5>\n\n\n\n

Image 1-6: https:\/\/www.aiga.org\/medalist-genefederico<\/a> <\/p>\n\n\n\n

Image 7: https:\/\/modernism101.com\/products-page\/art-photo\/cinema-16-an-invitation-brochure-title-new-york-cinema-16-1949-amos-and-marcia-vogel-gene-federico-designer\/#.YBM2W5NKi84<\/a><\/p>\n\n\n\n

Sources:<\/h5>\n\n\n\n

Biography by Steven Heller \u00a0September 30. \u201cGene Federico.\u201d\u00a0AIGA<\/em>, www.aiga.org\/medalist-genefederico.<\/p>\n\n\n\n

\u201cGene Federico.\u201d\u00a0GD 203<\/em>, go.distance.ncsu.edu\/gd203\/?p=52172.<\/p>\n\n\n\n

\u201cGene Federico.\u201d\u00a0Wikipedia<\/em>, Wikimedia Foundation, 13 Nov. 2020, en.wikipedia.org\/wiki\/Gene_Federico.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gene Federico Research Gene Federico, an American graphic designer and advertising executive, was born in 1918 in New York. Studying at the Abraham Lincoln High School in Coney Island, he became an Art Squad member and was influenced by leading European advertising artists’ work. At Brooklyn’s Pratt Institute, he also gained influence from the work […]<\/p>\n","protected":false},"author":11581,"featured_media":239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-17"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/users\/11581"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":2,"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/posts\/237\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/posts\/237\/revisions\/240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/media\/239"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/categories?post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/claricemah\/wp-json\/wp\/v2\/tags?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}