{"id":306,"date":"2020-04-21T20:14:33","date_gmt":"2020-04-21T20:14:33","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/?p=306"},"modified":"2020-04-21T20:14:33","modified_gmt":"2020-04-21T20:14:33","slug":"supergraphics-innovator-paula-scher","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/2020\/04\/21\/supergraphics-innovator-paula-scher\/","title":{"rendered":"Supergraphics Innovator &#8211; Paula Scher"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Debonair Scher<\/h2>\n\n\n\n<p>Paula Scher is a prolific graphic, environmental, and identity designer who is also the first female principal of Pentagram in New York.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.designindaba.com\/sites\/default\/files\/node\/profiles\/402\/paulascher.jpg\" alt=\"Paula Scher | Design Indaba\" \/><figcaption>Paula Scher<\/figcaption><\/figure>\n\n\n\n<p>She was born on October 6, 1948 and would study at the Tyler School of Art to earn a Bachelor of Fine Arts.<\/p>\n\n\n\n<p>Scher\u2019s career started the same way as many graphic artists of the time. Designing album covers. She worked for CBS Records and Atlantic Records creating covers for Boston, Eric Gale, Leonard Bernstein, and many others.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/paulastribute.weebly.com\/uploads\/1\/5\/1\/8\/15188148\/1007009.jpg?590\" alt=\"1974-1983 CBS\/Atlantic Records - Paula Scher\" \/><figcaption>Boston &#8220;Boston&#8221;<\/figcaption><\/figure>\n\n\n\n<p>Scher would eventually join Pentagram in 1991 after her previous design studio, Koppel &amp; Scher, suffered too greatly from the economic recession. Here she would create the works she is most known for.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.monotype.com\/sites\/monotype\/files\/styles\/width_810\/public\/2019-10\/paula_scher_1540x1032.jpg?itok=caIH6UdX\" alt=\"Type Mixtape: Paula Scher. | Monotype.\" width=\"585\" height=\"391\" \/><figcaption>The Public Theater<\/figcaption><\/figure>\n\n\n\n<p>Her big and bold typography made its first big splash with her work for The Public Theater in New York. Scher was tasked to create a new identity and a promotional graphic system for the theater.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/segd.org\/sites\/default\/files\/styles\/galleryformatter_slide\/public\/PS_NJPAC_11_835x500.png?itok=ixuBnBzC\" alt=\"2019 SEGD Fellow Paula Scher\u2014Exactly as Rendered | SEGD\" \/><figcaption>Environmental Design<\/figcaption><\/figure>\n\n\n\n<p>Her other most notable clients are Microsoft, Coca-Cola, the Museum of Modern Art, Bloomberg, and many others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Selected Works<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/disp\/aa48a07839957.560b863b1b2fa.jpg\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/disp\/2ab40b7935941.560b7bdb154de.jpg\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/disp\/d5cbce7918793.560b414c41957.jpg\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/disp\/7345858043101.560b70f2c4fd5.jpg\" alt=\"\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Debonair Scher Paula Scher is a prolific graphic, environmental, and identity designer who is also the first female principal of Pentagram in New York.\u00a0 She was born on October 6, 1948 and would study at the Tyler School of Art to earn a Bachelor of Fine Arts. Scher\u2019s career started the same way as many [&hellip;]<\/p>\n","protected":false},"author":9746,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-306","post","type-post","status-publish","format-standard","hentry","category-142-r"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/posts\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/users\/9746"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":1,"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/posts\/306\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/posts\/306\/revisions\/307"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/media?parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/categories?post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/dallasmckinnon\/wp-json\/wp\/v2\/tags?post=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}