{"id":300,"date":"2020-02-18T03:09:52","date_gmt":"2020-02-18T03:09:52","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/?p=300"},"modified":"2020-02-18T03:09:52","modified_gmt":"2020-02-18T03:09:52","slug":"blog-i-advertising-art-director","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/2020\/02\/18\/blog-i-advertising-art-director\/","title":{"rendered":"Blog I – Advertising Art Director"},"content":{"rendered":"\n

Alex Steinweiss (b.1917, d.2011)<\/h2>\n\n\n\n
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Image of Alex Steinweiss (1947)<\/figcaption><\/figure><\/div>\n\n\n\n

Beginning his design career with Columbia Records (1939), Alexander Steinweiss was mostly known for his album cover designs. Born in Brooklyn, New York, and receiving education from Abraham Lincoln High and Parsons School of Design, Alex was Columbia Records’ first art director.<\/p>\n\n\n\n

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La Conga (c.1940)<\/figcaption><\/figure><\/div>\n\n\n\n

Recently after landing a job position with Columbia Records, a job opening was published by CBS, whose advertising manager was looking for a designer. Steinweiss disregarded this offer, continuing to work for Columbia Records.<\/p>\n\n\n\n

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Smash Song Hits by Rodgers & Hart by The Imperial Orchestra Under Richard Rodgers (Album Cover) – Steinweiss (c.1939)<\/figcaption><\/figure><\/div>\n\n\n\n

Alex established his position in design history with the first-ever album cover, produced alongside a photographer to make a cover out of the New York Imperial Theatre’s marquee sign. Steinweiss’ motivation was the awful, plain sleeve covers, record disks were packaged in before his breakthrough.<\/p>\n\n\n\n

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Columbia Presents Gershwin’s Rhapsody In Blue (Album Cover) – (c.1941)<\/figcaption><\/figure><\/div>\n\n\n\n

Steinweiss experimented with layout, colour, type and illustration cohesively in a modernist style. Involving elegant type, and vibrant, and eye-catching geometric patterns and symbolic folk art.<\/p>\n\n\n\n

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Roumanian Rhapsody No.1, Chicago Symphony Orchestra with Frederick Stock, (c.1942)<\/figcaption><\/figure><\/div>\n\n\n\n

By 1937, Steinweiss had created over two thousand covers, mostly by hand.<\/p>\n\n\n\n

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Cover for Beethoven’s Piano Concerto No.5 In E-Flat, Emperor, conducted by New York Philharmonic Orchestra, Columbia Masterworks (c.1942)<\/figcaption><\/figure><\/div>\n\n\n\n

Steinweiss’ body of work displayed prominence during the 1940s, where music enthusiasts quickly grew fond of music records now packaged in art album covers. A now, a common staple in the music industry, through the unwavering innovation of Alex Steinweiss.<\/p>\n\n\n\n

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WORKS CITED<\/h3>\n\n\n\n

AIGA. \u201cAlex Steinweiss.\u201d AIGA<\/em>, 5 Sept. 2004, www.aiga.org\/medalist-alexsteinweiss. Accessed 17 Feb. 2020<\/p>\n\n\n\n

Kennedy, Philip. \u201cAlex Steinweiss and the World’s First Record Cover.\u201d Illustration Chronicles<\/em>, Illustration Chronicles, June 2016, illustrationchronicles.com\/Alex-Steinweiss-and-the-World-s-First-Record-Cover. Accessed 17 Feb. 2020<\/p>\n\n\n\n

IMAGES OBTAINED FROM<\/h4>\n\n\n\n

https:\/\/en.wikipedia.org\/wiki\/Alex_Steinweiss<\/a><\/p>\n\n\n\n

illustrationchronicles.com\/Alex-Steinweiss-and-the-World-s-First-Record-Cover<\/a><\/p>\n\n\n\n

ht<\/a>tps:\/\/thevinylfactory.com\/features\/alex-steinweiss-the-story-of-the-worlds-first-record-sleeve-artist\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Alex Steinweiss (b.1917, d.2011) Beginning his design career with Columbia Records (1939), Alexander Steinweiss was mostly known for his album cover designs. Born in Brooklyn, New York, and receiving education from Abraham Lincoln High and Parsons School of Design, Alex was Columbia Records’ first art director. Recently after landing a job position with Columbia Records, […]<\/p>\n","protected":false},"author":9762,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-142-r","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/users\/9762"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":5,"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":313,"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/posts\/300\/revisions\/313"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/davidbautista2\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}