{"id":260,"date":"2022-04-21T03:54:01","date_gmt":"2022-04-21T03:54:01","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/?p=260"},"modified":"2022-04-21T03:54:01","modified_gmt":"2022-04-21T03:54:01","slug":"paving-the-way-for-female-designers-paula-scher","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/2022\/04\/21\/paving-the-way-for-female-designers-paula-scher\/","title":{"rendered":"Paving the Way for Female Designers: Paula Scher"},"content":{"rendered":"\n<p class=\"has-text-align-center\">Paula Scher is an American graphic designer, painter, and art educator in design who has completely revolutionized the graphic designing industry.<\/p>\n\n\n\n<p class=\"has-text-align-center\">She did her education at the Tyler School of Art and graduated in 1970 with her Bachelor of Fine Arts. Ever since her career has only skyrocketed. She not only became the first female to be offered the principal position at Pentagram but has developed her identity and branding with a huge range of A-list clients.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/Screen-Shot-2020-04-04-at-12.22.37-PM-1024x504-1.png\" alt=\"\" class=\"wp-image-262\" srcset=\"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/Screen-Shot-2020-04-04-at-12.22.37-PM-1024x504-1.png 1024w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/Screen-Shot-2020-04-04-at-12.22.37-PM-1024x504-1-300x148.png 300w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/Screen-Shot-2020-04-04-at-12.22.37-PM-1024x504-1-768x378.png 768w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/Screen-Shot-2020-04-04-at-12.22.37-PM-1024x504-1-600x295.png 600w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/Screen-Shot-2020-04-04-at-12.22.37-PM-1024x504-1-945x465.png 945w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">While I was looking through Paula Scher\u2019s work, what really catches my eyes is how she meshes both fine art and graphic design together.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/pps_maps_2014_u.s.-geography-and-climate-1024x628.jpg\" alt=\"\" class=\"wp-image-263\" srcset=\"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/pps_maps_2014_u.s.-geography-and-climate-1024x628.jpg 1024w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/pps_maps_2014_u.s.-geography-and-climate-300x184.jpg 300w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/pps_maps_2014_u.s.-geography-and-climate-768x471.jpg 768w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/pps_maps_2014_u.s.-geography-and-climate-1536x942.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/pps_maps_2014_u.s.-geography-and-climate-600x368.jpg 600w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/pps_maps_2014_u.s.-geography-and-climate-945x579.jpg 945w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/pps_maps_2014_u.s.-geography-and-climate.jpg 1540w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Lastly, another aspect of her work that completely amazes me, is her typography and bright color choices. It can look so scattered and busy, yet completely readable and eye-catching, and it takes lots of skill to do that.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/0080645fa3f8a055235920cb71f1a058491a44fa_810-768x1024.jpg\" alt=\"\" class=\"wp-image-264\" width=\"513\" height=\"684\" srcset=\"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/0080645fa3f8a055235920cb71f1a058491a44fa_810-768x1024.jpg 768w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/0080645fa3f8a055235920cb71f1a058491a44fa_810-225x300.jpg 225w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/0080645fa3f8a055235920cb71f1a058491a44fa_810-600x800.jpg 600w, https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-content\/uploads\/sites\/13238\/2022\/04\/0080645fa3f8a055235920cb71f1a058491a44fa_810.jpg 810w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:134px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cites:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pentagram.com\/about\/paula-scher\">https:\/\/www.pentagram.com\/about\/paula-scher<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Paula_Scher\">https:\/\/en.wikipedia.org\/wiki\/Paula_Scher<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.artnet.com\/artists\/paula-scher\/biography\">http:\/\/www.artnet.com\/artists\/paula-scher\/biography<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paula Scher is an American graphic designer, painter, and art educator in design who has completely revolutionized the graphic designing industry. She did her education at the Tyler School of Art and graduated in 1970 with her Bachelor of Fine&#8230; <a class=\"more-link\" href=\"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/2022\/04\/21\/paving-the-way-for-female-designers-paula-scher\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":13115,"featured_media":261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[83,93,85,92,94,38],"class_list":["post-260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-82","tag-83","tag-bright","tag-graphic-designer","tag-paula-scher","tag-pentagram","tag-typography"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/posts\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/users\/13115"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/comments?post=260"}],"version-history":[{"count":1,"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/posts\/260\/revisions"}],"predecessor-version":[{"id":265,"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/posts\/260\/revisions\/265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/media\/261"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/media?parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/categories?post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/emilymcalpine\/wp-json\/wp\/v2\/tags?post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}