Paula Scher

“Master conjurer of the instantly familiar”

Paula Scher
Scher’s iconic typography work for the Public Theater

Paula Scher has cemented herself as one of the world’s most talented and influential graphic designers of all time. Her career began in high school, where she discovered a love for art and acted as the “Publicity Chairman,” creating posters and brochures for events and dances.

From her first job working at CBS records, to starting her own agency only a few years later, Scher’s career took off very quickly. Her most well known work has been done in the years since 1991, when she became a partner at Pentagram.

Her work at Pentagram has included many brand identities, like the famous one for the Public Theater, one of her ongoing clients. She’s also redesigned identities for the Museum of Modern Art, Metropolitan Opera, and the New York City Ballet. Her redesign of the Citi logo took only a few seconds to create.

Scher’s work on the New Jersey Performing Arts Centre

Another, perhaps lesser known aspect of Scher’s work is her innovative use of supergraphics. Supergraphics in design are defined as large scale graphics, typography, and imagery on walls or other large surfaces. With a wide array of applications including way finding, education, and interior decoration, they are an exciting, if not extremely challenging media for designers to work in. Scher’s supergraphics works include the New Jersey Performing Arts Centre, for which she says she “redrew the building in typography.” She’s also done supergraphics for the PAVE Academy Charter School, which helped to establish a voice and brand for the school, while brightening the interior and inspiring students.

Supergraphics inside the PAVE Academy Charter School


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