This project gave me the opportunity to explore real-world strategies that support the BC SPCA’s mission to prevent animal suffering and promote long-term welfare. Our team focused on identifying the core challenges contributing to animal neglect—such as lack of knowledge and economic hardship—and looked at how awareness and education can drive meaningful change.
Through research, we pinpointed demographics most at risk of neglecting animals and used that insight to design a targeted social media campaign. Our goal was to educate the public on issues like impulsive pet purchases and limited access to animal care. By empowering people with information and encouraging community collaboration, our campaign aligned with the BC SPCA’s vision of a future where animals and people thrive together. It was a powerful reminder of how communication and compassion can create real impact.
Below you can see the presentation slides we created based off of our report.