{"id":161,"date":"2020-04-23T05:41:41","date_gmt":"2020-04-23T05:41:41","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/?p=161"},"modified":"2020-04-23T05:41:41","modified_gmt":"2020-04-23T05:41:41","slug":"ides-320-mentorship-project-phase-2","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/2020\/04\/23\/ides-320-mentorship-project-phase-2\/","title":{"rendered":"IDES 320 \u2013 Mentorship Project Phase 2"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Phase 2: Imagine\/Ideate\/Explore March 2-19<\/strong><\/p><\/blockquote>\n\n\n\n<p>I&#8217;ve never sketched so many logos in my life!! <\/p>\n\n\n\n<p>I struggled through the initial part of this phase because it really forced me to get rid of some of my unproductive logo ideation habits. Before, I would sketch small logos with a pencil and draw as cleanly as possible. I also had a continuous struggle with creating logos that were too literal, which I think I overcame in this mentorship.<\/p>\n\n\n\n<p>After bringing in my first round of sketches, all three of my mentors told me that my sketches were way too clean and that what&#8217;s most important is whether the idea comes across clearly or not. I was told to use big sheets of paper and permanent pens or markers to sketch onwards, which really helped me loosen up and ideate at a quicker pace. They also pointed out that I got too caught up in logo ideas around roads\/road signs inspired off of the name, and recommended I explore other avenues. <\/p>\n\n\n\n<p>For the next 3 weeks, this logo-marathon continued as my brain cells slowly dwindled away, but it felt rewarding to find a golden nugget logo in the last few sketches. I am really thankful that my mentors kept pushing me when I thought was my limit but also helping me with group brainstorms when I hit a roadblock!<\/p>\n\n\n\n<p>After I finally ended my logo ideation stage, I began developing buckets (1 bucket = 1 concept) of ideas.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-1.jpg\" alt=\"\" data-id=\"264\" data-link=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/?attachment_id=264\" class=\"wp-image-264\" srcset=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-1.jpg 960w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-1-300x169.jpg 300w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-2.jpg\" alt=\"\" data-id=\"265\" data-link=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/?attachment_id=265\" class=\"wp-image-265\" srcset=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-2.jpg 960w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-2-300x169.jpg 300w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-3-2.jpg\" alt=\"\" data-id=\"270\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-3-2.jpg\" data-link=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/?attachment_id=270\" class=\"wp-image-270\" srcset=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-3-2.jpg 960w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-3-2-300x169.jpg 300w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-3-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-4-2.jpg\" alt=\"\" data-id=\"271\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-4-2.jpg\" data-link=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/?attachment_id=271\" class=\"wp-image-271\" srcset=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-4-2.jpg 960w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-4-2-300x169.jpg 300w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-bucket-4-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>The team recommended I also sketching ideas for hoarding (also known as wild postings) as I sketch out more logos for each bucket, which is a series of posters that demonstrate a brand&#8217;s visual language. The devices that are used in the hoarding could essentially be applied to any medium.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/speed_skating_canada_wild_postings-1024x648.jpg\" alt=\"\" class=\"wp-image-173\" srcset=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/speed_skating_canada_wild_postings-1024x648.jpg 1024w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/speed_skating_canada_wild_postings-300x190.jpg 300w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/speed_skating_canada_wild_postings-768x486.jpg 768w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/speed_skating_canada_wild_postings.jpg 1170w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>An example of hoarding by <a href=\"https:\/\/www.underconsideration.com\/brandnew\/archives\/new_logo_and_identity_for_speed_skating_canada_by_will_creative_inc.php\">Will Creative Inc. for Speed Skating Canada<\/a><\/figcaption><\/figure>\n\n\n\n<p>This was also around the time when the COVID-19 pandemic hit, and although I would&#8217;ve loved to continue working at the office on Mondays, it wasn&#8217;t too difficult to adjust to the google hangout calls with my mentors! <\/p>\n\n\n\n<p>After determining my buckets of ideas, Janice and Shanene showed me some of their old concept pitches to explain the formating I should follow for my next presentation. What was most interesting was cossette&#8217;s way of presenting a concept&#8217;s value\/personality. My mentors mentioned how people perceive words differently, and that by adding a visual, it can portray how we interpret the trait as a designer. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/Mentorship-March-19-.jpg\" alt=\"\" data-id=\"272\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/Mentorship-March-19-.jpg\" data-link=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/?attachment_id=272\" class=\"wp-image-272\" srcset=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/Mentorship-March-19-.jpg 960w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/Mentorship-March-19--300x169.jpg 300w, https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/Mentorship-March-19--768x432.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>One thing I struggled to do while building this deck was to make sure that my moodboards were cohesive in style. Usually, my moodboards are for me, or for an instructor who I can explain my thinking to. When building a deck for a &#8220;client&#8221;, my mentors mentioned how it is important to have a strong, cohesive moodboard that can visually represent how each concept would be executed. Making the moodboard took a lot longer than I expected!<\/p>\n\n\n\n<p>I give myself a 9\/10 for this phase, as I initially had a slow start to getting my ideas rolling, but I think in the end, I pushed out a lot more sketches than I had anticipated. After improving my ideation process, sketching for my other projects has also gone a lot quicker and smoother than before too! There was a lot of learning in this phase, and I think I adapted well to my mentor&#8217;s method of approaching a project.<\/p>\n\n\n\n<p><a href=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-sketches.pdf\">Sketches<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-content\/uploads\/sites\/1410\/2020\/04\/haluka-mentorship-concept-pitches.pdf\">Concept Pitches<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phase 2: Imagine\/Ideate\/Explore March 2-19 I&#8217;ve never sketched so many logos in my life!! I struggled through the initial part of this phase because it really forced me to get rid of some of my unproductive logo ideation habits. Before, I would sketch small logos with a pencil and draw as cleanly as possible. I &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/eportfolios.capilanou.ca\/halukayagi\/2020\/04\/23\/ides-320-mentorship-project-phase-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IDES 320 \u2013 Mentorship Project Phase 2&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1405,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-ides-320"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/users\/1405"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":15,"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":275,"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/posts\/161\/revisions\/275"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/halukayagi\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}