{"id":270,"date":"2021-02-02T05:04:08","date_gmt":"2021-02-02T05:04:08","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/?p=270"},"modified":"2021-02-02T05:04:08","modified_gmt":"2021-02-02T05:04:08","slug":"advertising-art-director","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/2021\/02\/02\/advertising-art-director\/","title":{"rendered":"Advertising Art Director"},"content":{"rendered":"\n<p><br>Will Burtin was one of the major information designers and art director of the 20th century. He was born on January 17, 1908 in Cologne Germany. He arrived in the United States in 1939 after fleeting Nazism in Germany.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/51A4AC95-18C9-4B83-A3D7-AB5A5D8B1045.jpeg\" alt=\"\" class=\"wp-image-271\" width=\"640\" height=\"419\" srcset=\"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/51A4AC95-18C9-4B83-A3D7-AB5A5D8B1045.jpeg 544w, https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/51A4AC95-18C9-4B83-A3D7-AB5A5D8B1045-300x196.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Will Burtin<\/figcaption><\/figure>\n\n\n\n<p>He was among the many emigre designers that brought the modernist design principles to the U.S. Will Burtin is well known individually although for his scientific concepts within his work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"410\" src=\"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/26386B52-730E-4A75-9BD1-1352328941E2.jpeg\" alt=\"\" class=\"wp-image-272\" srcset=\"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/26386B52-730E-4A75-9BD1-1352328941E2.jpeg 650w, https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/26386B52-730E-4A75-9BD1-1352328941E2-300x189.jpeg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>What many including myself find most impressive about his work is how he visualize complex information. His experiences in Germany and the U.S. were reflected in his designs. Burtin truly recognized the power of visual language over the written word when he had to design gunnery manuals for young soldiers in training. His art direction in <em>Fortune<\/em>\u2019s pages especially reflected the economic optimism and scientific innovation of the era.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/D9408817-FE37-4FFA-B3F6-87D2D35B9D78.jpeg\" alt=\"\" class=\"wp-image-273\" width=\"373\" height=\"489\" srcset=\"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/D9408817-FE37-4FFA-B3F6-87D2D35B9D78.jpeg 590w, https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/D9408817-FE37-4FFA-B3F6-87D2D35B9D78-229x300.jpeg 229w\" sizes=\"auto, (max-width: 373px) 100vw, 373px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/05D10C0B-E578-4917-A050-48DFC09B0D7D-800x1024.jpeg\" alt=\"\" class=\"wp-image-274\" width=\"375\" height=\"480\" srcset=\"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/05D10C0B-E578-4917-A050-48DFC09B0D7D-800x1024.jpeg 800w, https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/05D10C0B-E578-4917-A050-48DFC09B0D7D-234x300.jpeg 234w, https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/05D10C0B-E578-4917-A050-48DFC09B0D7D-768x983.jpeg 768w, https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/05D10C0B-E578-4917-A050-48DFC09B0D7D-1200x1536.jpeg 1200w, https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/05D10C0B-E578-4917-A050-48DFC09B0D7D-688x881.jpeg 688w, https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-content\/uploads\/sites\/11631\/2021\/02\/05D10C0B-E578-4917-A050-48DFC09B0D7D.jpeg 1600w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><figcaption>Scope -AGI<\/figcaption><\/figure>\n\n\n\n<p>His work continues to influence people today in the era of extensive data.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Research <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.aiga.org\/medalist-will-burtin\">https:\/\/www.aiga.org\/medalist-will-burtin<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/alchetron.com\/Will-Burtin\">https:\/\/alchetron.com\/Will-Burtin<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.printmag.com\/post\/will-burtin\">https:\/\/www.printmag.com\/post\/will-burtin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will Burtin was one of the major information designers and art director of the 20th century. He was born on January 17, 1908 in Cologne Germany. He arrived in the United States in&#8230;<\/p>\n","protected":false},"author":11577,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/users\/11577"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":2,"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":276,"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/posts\/270\/revisions\/276"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/hannahbontinen\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}