{"id":646,"date":"2019-01-22T12:25:46","date_gmt":"2019-01-22T19:25:46","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/?p=646"},"modified":"2021-05-24T05:11:14","modified_gmt":"2021-05-24T12:11:14","slug":"142-blog-entry-advertising","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/2019\/01\/22\/142-blog-entry-advertising\/","title":{"rendered":"142 Survey 3: Advertising"},"content":{"rendered":"\n

This week’s survey highlights some really innovative modern design! In particular, I was completely blown away by the works of American graphic designer as well as academy award winning filmmaker, Saul Bass (1920 \u20131996). Instead of opting for a photographic or illustrative approach, Saul Bass conveyed powerful messages with abstract, geometric marks that resembles paper-cutouts. <\/p>\n\n\n\n

\"\"

<\/figcaption><\/figure>\n\n\n\n
\"\"


<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"

<\/figcaption><\/figure>\n\n\n\n

Link: Anatomy of a Murder’s Title Sequence<\/a><\/em><\/p>\n\n\n\n

Film posters like The Man with the Golden Arm<\/em> and The Shining<\/em> and title sequence like Anatomy of a Murder<\/em>, for instance, demonstrate Saul Bass’ sophisticated concepts as the Art Director. Though most of the shapes he used seem spontaneous, they often have a clear structure through alignment, and minimal colour palettes. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Needless to say, Saul Bass also designed some groundbreaking corporate logos for clients like Bell System, AT&T <\/em>and United Airlines. His signature modernist style is also evident in his corporate logo design.<\/p>\n\n\n\n

Saul Bass’ creative solutions for film and corporate identity are truly game-changing! No wonder why many of these logos still remind the same after many decades.<\/p>\n\n\n\n

<\/p>\n\n\n\n

References:<\/p>\n\n\n\n

https:\/\/adage.com\/article\/behind-the-work\/a-favorite-saul-bass-logos\/241361\/<\/a><\/p>\n\n\n\n

https:\/\/en.wikipedia.org\/wiki\/Saul_Bass<\/a><\/p>\n\n\n\n

https:\/\/99designs.ca\/blog\/famous-design\/saul-bass-graphic-designer-of-a-century\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This week’s survey highlights some really innovative modern design! In particular, I was completely blown away by the works of American graphic designer as well as academy award winning filmmaker, Saul Bass (1920 \u20131996). Instead of opting for a photographic or… Continue Reading →<\/a><\/p>\n","protected":false},"author":7859,"featured_media":664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-142-res"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/posts\/646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/users\/7859"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/comments?post=646"}],"version-history":[{"count":9,"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/posts\/646\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/posts\/646\/revisions\/666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/media\/664"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/media?parent=646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/categories?post=646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/joycechan4\/wp-json\/wp\/v2\/tags?post=646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}