Top Typography Books

Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.

EL LISSITzKY

“People can be affected by good typography without being actively aware of it.” Thomas Phinney

Choosing an x-height
“Foundries, tools and web font services often group typefaces by use, too—like “intended size” at Webtype and the paragraph and heading buttons at Typekit. And once in a while you can find a nice feature, article or blog post about fonts for specific uses, like the good for long form Typekit list…” Tim Brown 

Many of my beginning students go about picking a font as though they were searching for new music to listen to: they assess the personality of each face and look for something unique and distinctive that expresses their particular aesthetic taste, perspective and personal history. This approach is problematic because it places too much importance on individuality. For better or for worse, picking a typeface is more like getting dressed in the morning. Just as with clothing, there’s a distinction between typefaces that are expressive and stylish versus those that are useful and appropriate to many situations, and our job is to try to find the right balance for the occasion. While appropriateness isn’t a sexy concept, it’s the acid test that should guide our choice of font.” Dan Mayer (full article)

http://typegeist.org/