Tag: BMKT 364

Consumer Purchase Journey: Comparison & Presentation

This PowerPoint Presentation was completed in Spring 2020 for BMKT 364: Consumer Behaviour. The purpose of this project is to analyze a consumer’s purchasing journey, when they purchased a car. Libby and I conducted research with our consumer named James, and Sean and Jenaya analyzed their consumer named Jill.

Once the research was concluded, both teams came together analyze and compare both consumers. The PowerPoint slide deck was created by Kiona Graham and was formatted to be printer-friendly, as requested from our teacher. Kiona’s voice clips are also on slides 5-7.

Consumer Analysis Report: Car Purchase Journey

This consumer analysis report was completed by Libby and Kiona for BMKT 364: Consumer Behaviour in Spring 2020. The report is concise and the word count limit was 600 words. It is a primary research report and an interview was conducted with our target consumer as well as an analysis of his consumer purchasing journey of acquiring a new car.

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