Knolly Bikes is as North Vancouver founded company with many competitors. There are the large bike manufactures such as Specialized Bikes and Trek Bikes that have many substitutes in their product width. Let’s look at more specific competitors that are relatively local with similar brand equity and mission statements. Much like a local coffee shop or brewery, customers prefer one store to the other just for the way it is.
The competition for Knolly Bikes we are looking at include the following:
Rocky Mountain Bikes
Rocky Mountain Bikes were founded in 1981 in North Vancouver, BC. They offer a wide variety of bikes and depend of there strong dealer relations to sell their bikes to customers. Marketing strategies include investing in a world cup enduro team to push the product to the limits. The Rocky Mountain Altitude frame was the 2022 world champion bike with rider Jesse Melamed to prove it’s ability as one of the best bikes. Rocky Mountain also supports many other riders and events across North America to maintain the image of a youthful yet professional brand.
Norco Bikes
Norco Bikes was founded in 1964 in Port Coquitlam, BC. They have become an industry leader by diversifying their product offering beyond frames and partnered components. Norco owns a distributor called Live to Play Sports (LTP), specializing in all cycling categories has become a industry leader for parts and service for almost every bike manufacture and bike shop across the country. Norco also had direct to consumer sales on their website as well as storefront the sell only Norco Bikes. Apart from the size of the company, they have numerous race teams and support many athletes across North America. Norco also covers the most pricing options compared to these 3 competitors, a full-suspension mountain bike can be purchased for $3,000 Canadian. This pricing strategy allows the brand to meet the demands by more customers.
Forbidden Bikes
A recent entrant to the mountain bike industry, Forbidden Bikes was founded in 2019 on the Forbidden Plateau of Courtney, BC. Founded by industry veterans who wanted to build a bike they believed was the best design available. Starting with a single trail bike (130mm of travel), they put engineering and design ahead of marketing to let the product speak for its self. Also launching a world cup team in 2021 to prove the quality and performance of their product. While not earning a top spot on the results sheet. Forbidden fills a gap of luxury mountain bikes with bikes starting at $7099 Canadian.
