{"id":478,"date":"2021-03-01T02:38:36","date_gmt":"2021-03-01T02:38:36","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/macuevas\/?p=478"},"modified":"2021-03-01T02:49:18","modified_gmt":"2021-03-01T02:49:18","slug":"advertising-art-director","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/macuevas\/2021\/03\/01\/advertising-art-director\/","title":{"rendered":"Advertising Art Director"},"content":{"rendered":"\n
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1925-1996<\/p>\n<\/div><\/div>\n\n\n\n

\"Helmut<\/figure><\/div>\n\n\n\n

Helmut Krone<\/h2>\n\n\n\n

Helmut Krone broke new ground in the field of design advertising, developing styles and methods that are still copied and influenced in many minimalistic designs of today. His most iconic creations were a harmony of picture and san serif type, with 2\/3 picture and 1\/3 copy.<\/p>\n\n\n\n

Have a look at the ads below. They are minimal in text, presenting the facts simply, but with an intelligent sense of humour that makes readers feel like they’re in on the joke. <\/p>\n\n\n\n

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Well known for over 30 years at the advertising agency Doyle Dane Bernbach, his success grew as art director for the popular 1960’s campaign for Volkswagen Beetle. At the time it was regarded as this small, slow, ugly, foreign car, yet Krone helped turn it into an iconic piece of American pride.<\/p>\n\n\n\n