{"id":140,"date":"2020-04-22T22:54:07","date_gmt":"2020-04-22T22:54:07","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/marcelavallemelhado\/?page_id=140"},"modified":"2021-01-04T09:22:39","modified_gmt":"2021-01-04T09:22:39","slug":"involvement","status":"publish","type":"page","link":"https:\/\/eportfolios.capilanou.ca\/marcelavallemelhado\/involvement\/","title":{"rendered":"Activities"},"content":{"rendered":"\n

Director of Events at CAPUMA<\/strong><\/p>\n\n\n\n

CAPUMA is one of only three Canadian collegiate chapters of the American Marketing Association (AMA) since partnering with the AMA in 2016. We provide opportunities to unite students and industry professionals. Our association creates marketing related events that support the student’s knowledge, experience and skills to enhance their education.<\/p>\n\n\n\n

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Winter Social 2018<\/strong><\/p>\n\n\n\n

In Fall 2018 I had the opportunity to coordinate our biggest event of the year; the Winter Social. The purpose of the Annual Winter Social is to create opportunities to allow students across campus to network outside of their faculty. We ran several promotional and advertising campaigns on social media and on campus. At the 6th Annual Winter Social we focused our speaker series on two industry giants, Microsoft and YYoga as it was CAPUMA 10th anniversary and we had over 100 attendees. <\/p>\n\n\n\n

They discussed the importance of branding in marketing campaigns and how it can help grow a company to success. This provided people with the opportunity to hear about valuable experiences, successes and insights into the industry.<\/p>\n\n\n\n

The speaker series included:<\/em><\/p>\n\n\n\n

-Carey Dillen, President of YYoga
-Shelley Staples, Client Executive Microsoft Canada.<\/p>\n\n\n\n

I also helped designing the poster we used for our promotion.<\/p>\n\n\n\n