{"id":191,"date":"2021-02-03T07:51:03","date_gmt":"2021-02-03T07:51:03","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/michellechau\/?p=191"},"modified":"2021-02-03T07:51:03","modified_gmt":"2021-02-03T07:51:03","slug":"advertising-art-director","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/michellechau\/2021\/02\/03\/advertising-art-director\/","title":{"rendered":"Advertising Art Director"},"content":{"rendered":"\n<h2 class=\"has-text-align-left wp-block-heading\">Willy Flechaus<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.tagesspiegel.de\/images\/heprodimagesfotos86120170806fleck2_478_1_20170805134603994-jpg\/20153332\/4-format3001.jpg?inIsFirst=false\" alt=\"Willy Fleckhaus-Ausstellung: Die Welt als Raster und Regenbogen - Kultur -  Tagesspiegel\" \/><\/figure>\n\n\n\n<p>Willy Fleckhaus was born in post-war Velbert, Germany in 1925. He is known for his innovative, creative, and influential designs. His most prolific work was for \u201cTwen\u201d a lifestyle magazine, where he worked as an art director. It\u2019s said that he invented the position of the \u201cart director\u201d, before the career description even existed.\u00a0 \u201cTwen\u201d, which is short for twenty was established in 1959, and ironically only lasted 20 years until 1970. This magazine was created for young German adults who have grown older since the end of World War 2. The covers for Twen were captivating, he mastered visual montage with his choices of framing, reducing, and enlarging. His design techniques were influential because readers and viewers alike were emotionally compelled. Below are some examples of his work that demonstrate strong elements of photography in design. Although \u201cTwen\u201d lived a short life it is no doubt Willy\u2019s advertising art direction revolutionized the design in magazines. Everything was selectively planned, his work can be described as organized chaos.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-content\/uploads\/sites\/11624\/2021\/02\/image.jpeg\" alt=\"Design, Revolt, Rainbow: the pioneering work of graphic designer Willy  Fleckhaus\" class=\"wp-image-193\" width=\"375\" height=\"195\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-content\/uploads\/sites\/11624\/2021\/02\/image.jpeg 311w, https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-content\/uploads\/sites\/11624\/2021\/02\/image-300x156.jpeg 300w, https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-content\/uploads\/sites\/11624\/2021\/02\/image-220x115.jpeg 220w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><figcaption>Above<br>twen 6, 1962, photography: Nicolas Tikhomiroff<br>twen 9,1964, photography: Willy Rizzo<br>twen 11, 1962, photography: Jeanloup Sieff<br>twen 4,1965, photography: Roger Fritz<br>twen 7, 1962, photography: Charlotte March<br>twen 5, 1961<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mikedempsey.typepad.com\/.a\/6a00e5532538c48833017eea0ee8d2970d-600wi\" alt=\"Graphic Journey Blog: Schmalfette: Tall, dark and handsome\" \/><figcaption><img decoding=\"async\" src=\"https:\/\/i.pinimg.com\/originals\/a7\/81\/8b\/a7818bcce2673973d64b0c80b107eae2.jpg\" alt=\"Past Print: twen issue 9 1962 \/ selected pages | Magazine cover layout,  Magazine layout, Page layout design\"><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">&#8220;Twen&#8221; issue 9 1962<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-adc-global-awards-amp-club wp-block-embed-adc-global-awards-amp-club\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"5aWYTxYiS5\"><a href=\"http:\/\/adcglobal.org\/hall-of-fame\/willy-fleckhaus\/\">Willy Fleckhaus<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Willy Fleckhaus&#8221; &#8212; ADC \u2022 Global Awards &amp; Club\" src=\"http:\/\/adcglobal.org\/hall-of-fame\/willy-fleckhaus\/embed\/#?secret=5aWYTxYiS5\" data-secret=\"5aWYTxYiS5\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-adc-global-awards-amp-club wp-block-embed-adc-global-awards-amp-club\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"5aWYTxYiS5\"><a href=\"http:\/\/adcglobal.org\/hall-of-fame\/willy-fleckhaus\/\">Willy Fleckhaus<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Willy Fleckhaus&#8221; &#8212; ADC \u2022 Global Awards &amp; Club\" src=\"http:\/\/adcglobal.org\/hall-of-fame\/willy-fleckhaus\/embed\/#?secret=5aWYTxYiS5\" data-secret=\"5aWYTxYiS5\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Willy Flechaus Willy Fleckhaus was born in post-war Velbert, Germany in 1925. He is known for his innovative, creative, and influential designs. His most prolific work was for \u201cTwen\u201d a lifestyle magazine, where he worked as an art director. It\u2019s said that he invented the position of the \u201cart director\u201d, before the career description even [&hellip;]<\/p>\n","protected":false},"author":11570,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/users\/11570"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":1,"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":194,"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/posts\/191\/revisions\/194"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michellechau\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}