{"id":404,"date":"2020-02-18T18:10:09","date_gmt":"2020-02-18T18:10:09","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/?p=404"},"modified":"2020-02-18T18:31:53","modified_gmt":"2020-02-18T18:31:53","slug":"blog-1-paul-rand","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/2020\/02\/18\/blog-1-paul-rand\/","title":{"rendered":"Blog 1: Paul Rand"},"content":{"rendered":"\n

Paul Rand was an American Advertising art director known for designing logos for major companies such as IBM, UPS and ABC. <\/p>\n\n\n\n

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Some logos designed by Paul Rand<\/figcaption><\/figure>\n\n\n\n

Born in 1914, he grew up with an avid interest in art. His early job was designing product spreads and magazine covers before he moved on to designing corporate logos. <\/p>\n\n\n\n

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Dubonnet advertisement by Paul Rand in Time Magazine (November 10, 1947)
<\/figcaption><\/figure>\n\n\n\n
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Jacqueline Cochran facial oil advertisement by Paul Rand
(1950)<\/figcaption><\/figure>\n\n\n\n

He was greatly inspired by Modernist and European design, and is one of the first American designers to utilize its style in his work. He looked to Paul Klee for inspiration, and we can see his influence in his early work. I find it so amazing how elements of modern design have come back and designs made by designers who were active in the 50\u2019s and 60\u2019s look as if they were made today. <\/p>\n\n\n\n

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Cummins Engines annual reports and quarterly brochures by Paul Rand
(USA, 1987-1994)<\/figcaption><\/figure>\n\n\n\n

It’s fascinating to see companies such as Google and Apple have their logo changed over time, embracing the simple sans-serif, flat, limited colour palette that are characteristic of the Swiss style. While logo designs by Rand have changed very little as they are timeless. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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Sources:<\/p>\n\n\n\n

www.famousgraphicdesigners.org\/paul-rand<\/p>\n\n\n\n

www.artsy.net\/artist\/paul-rand<\/p>\n","protected":false},"excerpt":{"rendered":"

Paul Rand was an American Advertising art director known for designing logos for major companies such as IBM, UPS and ABC. Born in 1914, he grew up with an avid interest in art. His early job was designing product spreads and magazine covers before he moved on to designing corporate logos. He was greatly inspired… Continue reading Blog 1: Paul Rand<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":9747,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","hentry","category-142r"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/users\/9747"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":2,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts\/404\/revisions\/412"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}