{"id":422,"date":"2020-03-07T07:59:39","date_gmt":"2020-03-07T07:59:39","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/?p=422"},"modified":"2020-03-07T08:00:18","modified_gmt":"2020-03-07T08:00:18","slug":"blog-3-paula-scher","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/2020\/03\/07\/blog-3-paula-scher\/","title":{"rendered":"Blog 3: Paula Scher"},"content":{"rendered":"\n

Known as one of the most influential graphic designers in the world, Paula Scher has spent her 40-year career developing brand identities, advertisements and packaging with her keen eye for all things eye-pleasing and interesting. She started off her career working at CBS records, designing album covers and magazines, then went on to become the first female principal at Pentagram, the world\u2019s largest independent design firm. Scher has done a wide range of work, but she is most known for creating brand identities and logos for companies such as Citi. 
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“…Scher designed the logo during an initial client meeting, later admitting that it took only a few seconds to sketch the initial idea for the logo on a napkin. ” <\/figcaption><\/figure>\n\n\n\n

Although not as well known as her other works, her supergraphics cover the walls of rooms and building exteriors in many public structures and are just as marvellous as her other works. <\/p>\n\n\n\n

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Paula Scher for the Queens Metropolitan Campus.<\/figcaption><\/figure>\n\n\n\n

Scher calls these \u2018environmental graphics\u2019, although they hold the same definition as supergraphics, which are used to describe graphics that are put up over large surfaces to decorate and brighten up buildings, spaces in rooms, or halls.<\/p>\n\n\n\n

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Supergraphics on the walls of The New Victory Theatre, located in New York.<\/figcaption><\/figure>\n\n\n\n
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Environmental graphics for the agency’s headquarters in New York.
Restrooms at Grey Group on the second and third floors feature superscale male and female icons that appear \u201ccorrect\u201d at their respective entrances but then graphically stretch down the halls.

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Typography on the New Jersey Performing Arts Centre’s exterior.<\/figcaption><\/figure>\n\n\n\n

It is amazing how she can have such a diverse portfolio of work when it comes to design, there is no distinct style in her works, which makes it hard to tell what exactly she has done- but she has done just about everything there is.<\/p>\n\n\n\n

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Supergraphics on put up in a Brooklyn public high school.<\/figcaption><\/figure>\n\n\n\n

Sources:<\/p>\n\n\n\n

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Supergraphics: how colour, imagery and type can transform public spaces<\/a><\/blockquote>