{"id":433,"date":"2020-03-07T09:57:47","date_gmt":"2020-03-07T09:57:47","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/?p=433"},"modified":"2020-03-07T09:57:47","modified_gmt":"2020-03-07T09:57:47","slug":"blog-4-herb-lubalin","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/2020\/03\/07\/blog-4-herb-lubalin\/","title":{"rendered":"Blog 4: Herb Lubalin"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"219\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/Lubalinlogo.jpg\" alt=\"\" class=\"wp-image-435\" \/><\/figure>\n\n\n\n<p>American graphic designer Herb Lubalin was known for being a typographic GOD. He began working at S&amp;H, a healthcare advertising agency, where he quickly became known for his work with type. He became one of the pioneers of expressive typography, or word pictures, as he called it. He left the company to pursue graphic design instead of continuing to create advertisements.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/FactTyporn03-793x1024.jpg\" alt=\"\" class=\"wp-image-436\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/FactTyporn03-793x1024.jpg 793w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/FactTyporn03-232x300.jpg 232w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/FactTyporn03-768x991.jpg 768w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/FactTyporn03.jpg 945w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p>Like other postmodernists, he rejected modernism, deeming the style too plain and bare, which did not fit the American essence. In response, he created a new conceptual style called \u2018graphic expressionism\u2019, which was the use of text in a creative and expressive way instead of the conventional way it is normally used, which was to simply have them be placed on the page with no other purpose.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"340\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/unnamed-1.png\" alt=\"\" class=\"wp-image-439\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/unnamed-1.png 512w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/unnamed-1-300x199.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"838\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/Screen-Shot-2020-03-07-at-1.55.17-AM.png\" alt=\"\" class=\"wp-image-437\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/Screen-Shot-2020-03-07-at-1.55.17-AM.png 686w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/Screen-Shot-2020-03-07-at-1.55.17-AM-246x300.png 246w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/figure>\n\n\n\n<p>He created many typefaces, one of which was called Avant Garde. Based off the logo font of the magazine Avant Garde, this font was different and innovative. As it was so unique and interesting, the font became widely used, but it was not used correctly, and so the font became stereotypical of the 1970\u2019s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"325\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/unnamed.png\" alt=\"\" class=\"wp-image-438\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/unnamed.png 512w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2020\/03\/unnamed-300x190.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p><br>Sources:<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-petrolicious\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"yC0mFg9okf\"><a href=\"https:\/\/petrolicious.com\/articles\/herb-lubalin-was-controversial-at-times-but-always-great\">Herb Lubalin Was Controversial at Times, But Always Great<\/a><\/blockquote><iframe loading=\"lazy\" title=\"&#8220;Herb Lubalin Was Controversial at Times, But Always Great&#8221; &#8212; Petrolicious\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/petrolicious.com\/articles\/herb-lubalin-was-controversial-at-times-but-always-great\/embed#?secret=yC0mFg9okf\" data-secret=\"yC0mFg9okf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-link is-provider-multimediaman\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/multimediaman.blog\/2013\/09\/11\/herb-lubalin-1918-1981\/\">Herb Lubalin: 1918 \u2013&nbsp;1981<\/a>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>American graphic designer Herb Lubalin was known for being a typographic GOD. He began working at S&amp;H, a healthcare advertising agency, where he quickly became known for his work with type. He became one of the pioneers of expressive typography, or word pictures, as he called it. He left the company to pursue graphic design&hellip; <a class=\"more-link\" href=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/2020\/03\/07\/blog-4-herb-lubalin\/\">Continue reading <span class=\"screen-reader-text\">Blog 4: Herb Lubalin<\/span> <span class=\"meta-nav\" aria-hidden=\"true\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9747,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-433","post","type-post","status-publish","format-standard","hentry","category-142r"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/users\/9747"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":1,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts\/433\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts\/433\/revisions\/440"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/categories?post=433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/tags?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}