{"id":472,"date":"2021-03-01T12:07:40","date_gmt":"2021-03-01T12:07:40","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/?p=472"},"modified":"2021-03-01T17:00:55","modified_gmt":"2021-03-01T17:00:55","slug":"reconciliation-project","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/2021\/03\/01\/reconciliation-project\/","title":{"rendered":"Reconciliation Project"},"content":{"rendered":"\n<p>My partner (Amanda) and I started this project with many ideas. We knew we wanted our target demographic to be students since we could relate to them the most and hoped we could resonate with them. We started a mindmap which led us to consider many possible topics that we could do.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/Screen-Recording-2021-03-01-at-2.56.48-AM.mov\"><\/video><figcaption>A little look into our mind map <\/figcaption><\/figure>\n\n\n\n<p>One of which was land acknowledgments. I remember seeing this Facebook post years ago and I have been thinking about it since, so I thought that it would be interesting to do a campaign&nbsp;inspired by it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"893\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/comments-russ-aegard-after-a-land-acknowledgement-at-our-school-39482208.png\" alt=\"\" class=\"wp-image-474\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/comments-russ-aegard-after-a-land-acknowledgement-at-our-school-39482208.png 497w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/comments-russ-aegard-after-a-land-acknowledgement-at-our-school-39482208-167x300.png 167w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n\n\n\n<p>We pinned down a call to action that would fit our topic and chose #62. We felt that if we called for a more inclusive and non-colonized education about Indigenous people, their land and culture, more people would see why land acknowledgments don\u2019t do much and instead put their energy into advocating for things like returning Indigenous land or giving compensation. Perhaps taxing non-Indigenous people and organizations who own Indigenous lands and putting that money back into Indigenous communities- there are many options to consider!<\/p>\n\n\n\n<p><br>We chose to do a guerilla campaign as well as incorporating an interactive element. The general premise of our idea was to alter something to make it unusable and frustrate those who cannot use it to allude to how Indigenous people felt about the slow progress when it came to returning land or fulfilling the 94 Calls to Action.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"763\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/Screen-Shot-2021-03-01-at-2.43.26-AM-1024x763.png\" alt=\"\" class=\"wp-image-475\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/Screen-Shot-2021-03-01-at-2.43.26-AM-1024x763.png 1024w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/Screen-Shot-2021-03-01-at-2.43.26-AM-300x224.png 300w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/Screen-Shot-2021-03-01-at-2.43.26-AM-768x572.png 768w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/Screen-Shot-2021-03-01-at-2.43.26-AM-1536x1145.png 1536w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/Screen-Shot-2021-03-01-at-2.43.26-AM-2048x1526.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>One of the guerilla ads that we did not end up using<\/figcaption><\/figure>\n\n\n\n<p>To do this, I made the signs that would have the message and call to action while Amanda went out to campus to take pictures of the signs on things around the school like vending machines and tables. She would then go home to edit out parts of the pictures. Due to lighting issues and other unforeseen circumstances, we had to photoshop the signs to make them more visible in the images, which took a while.<\/p>\n\n\n\n<p><br>All three guerilla displays have a similar message, so I&#8217;ll talk about one. For the bench, we photoshopped the seat out. The bench plaque, which looks normal from far has a message that says it simply acknowledges the fact that this bench was once usable, but is simply not anymore, with no other statement on when it would be repaired or simply kept like that forever, which would prove to be inconvenient and even upsetting for people who used that bench previously.\u00a0 The call to action, which is below the plaque, mentions Indigenous issues, to which the reader might then realize that this display is an analogy for that.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-CLOSE-UP-1024x768.jpg\" alt=\"\" data-id=\"476\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-CLOSE-UP-scaled.jpg\" data-link=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/?attachment_id=476\" class=\"wp-image-476\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-CLOSE-UP-1024x768.jpg 1024w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-CLOSE-UP-300x225.jpg 300w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-CLOSE-UP-768x576.jpg 768w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-CLOSE-UP-1536x1152.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-CLOSE-UP-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-FAR-1024x683.jpg\" alt=\"\" data-id=\"477\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-FAR-scaled.jpg\" data-link=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/?attachment_id=477\" class=\"wp-image-477\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-FAR-1024x683.jpg 1024w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-FAR-300x200.jpg 300w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-FAR-768x512.jpg 768w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-FAR-1536x1024.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/BENCH-FAR-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>On the bench and the other guerilla ads, we included a Snapcode for people to scan using Snapchat. We discovered that our target demographic, students, likely already have Snapchat downloaded on their phones since it is one of the most used apps by students. Snapchat has a scanning function that we decided to utilize to give information in a quick and digestible way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/GOOD-SCAN-1024x683.png\" alt=\"\" class=\"wp-image-478\" srcset=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/GOOD-SCAN-1024x683.png 1024w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/GOOD-SCAN-300x200.png 300w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/GOOD-SCAN-768x512.png 768w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/GOOD-SCAN-1536x1024.png 1536w, https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-content\/uploads\/sites\/9739\/2021\/03\/GOOD-SCAN-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I am proud of what we have done. We had a clear idea and executed it to the best of our abilities. If we had more resources to do this campaign again we would find a way to control the environment we worked in so that we would not run into any lighting issues.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My partner (Amanda) and I started this project with many ideas. We knew we wanted our target demographic to be students since we could relate to them the most and hoped we could resonate with them. We started a mindmap which led us to consider many possible topics that we could do.&nbsp; One of which&hellip; <a class=\"more-link\" href=\"https:\/\/eportfolios.capilanou.ca\/michelleviet\/2021\/03\/01\/reconciliation-project\/\">Continue reading <span class=\"screen-reader-text\">Reconciliation Project<\/span> <span class=\"meta-nav\" aria-hidden=\"true\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9747,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-472","post","type-post","status-publish","format-standard","hentry","category-244r"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts\/472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/users\/9747"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/comments?post=472"}],"version-history":[{"count":3,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts\/472\/revisions"}],"predecessor-version":[{"id":481,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/posts\/472\/revisions\/481"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/media?parent=472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/categories?post=472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/michelleviet\/wp-json\/wp\/v2\/tags?post=472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}