Welcome to Blog of Placid Gomes
Increase your conversion rate by improving your website’s UX
Placid Gomes, 10 March 2021
UX design is the most important part of a website. Some people say that UX design is the backbone of a website. UX design is the process of enhancing user satisfaction by improving the usability, efficiency and accessibility of a website. A great User Experience will instantly raise the browsing experience of the users. This, in turn, will lead to more traffic and an increase in conversions.
Firstly, the design of your website should be good-looking, at the same time the structure should be clear to the user. Secondly, there is a saying ‘an image says a thousand words. So, your website images should be very authentic and artistically nice. Next, you need to put a very clear CTA (call to action) button. The most common CTAs are: Start a trial, sign up for updates, download the app, book a consultation and many others. Your CTA Button should be in the relevant position of your website. Having a clear CTA also improves the overall user experience. Another point is your website should load fast. Slow websites always irritating for the user. User literary hates slow sites. To give the best experience it is very important to keep your site faster always.
Things to know to prepare your Facebook Advertisement Image
Placid Gomes, 12 March 2021
In present days Facebook is one of the largest platforms to promote business. Facebook Commerce or F-commerce, is a strategy that focuses on developing or designing eCommerce content and storefront sites within the Facebook social networking site. Facebook has some guidelines to prepare your images to fit on the promotions.
Firstly, the image should be PNG or JPEG format and the ratio needs to be 1.91:1 to 4:5. Also, the recommended image dimension is 1200 x 628 pixels. It is very important that your image cannot consist of more than 20% of the image which may cause less reach or delivery.
On the other hand, Facebook follows some rules very strictly. If someone posts anything against their policy they may ban the ads and ads accounts. Facebook Ads policy says, “Ads must not violate our Community Standards. Ads on Instagram must not violate the Instagram Community Guidelines. Ads must not promote the sale or use of illegal, prescription, or recreational drugs. Ads must not promote the sale or use of unsafe supplements, as determined by Facebook in its sole discretion.”
Facebook is a great place to promote your business in modern days. At the same time, it is important to follow their guidelines and policy very well to prepare your ads images.
Tips about Google Display Ads
Placid Gomes, 16 March 2021
Banner ads are one of the most common ways of online marketing in today’s world. Most organizations use good display ads because it is effective, affordable and easy to reach people. So, it is very important to prepare your display ads graphically and strategically.
Firstly, there are many different sizes of google display banners you can post. It will be a very smart decision to use the most effective and standard size of the display banner. According to Google Adsense, the most successful standard banner sizes are:
728×90px — Leaderboard
300×600px — Half Page
300×250px — Medium Rectangle
336×280px — Large Rectangle
Secondly, the design of your banner should be very eye-catchy. It needs to be that much applying so your target audience clicks on your ads at very first sight. The main information and photo should beautifully blend.
Next, your logo needs to be on the display ads. Your logo represents your brand. Make sure it’s visually dominant but not as dominant as the value proposition or the call to action.
Moreover, the Call to Action (CTA) button invites users to click. Phrases like “Learn more” or ‘” Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad.
Also, keep your display simple and elegant. The text should be very readable and easy to understand. Colour of your banner should be according to your brand, trustworthy and relevant.
Think about your customer before you start any campaign. All you are going to do is to reach your customer. The text, image and design elements should attract your audience to click the banner.