{"id":192,"date":"2021-04-15T22:58:28","date_gmt":"2021-04-15T22:58:28","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/rachelwong2\/?p=192"},"modified":"2021-04-15T22:58:28","modified_gmt":"2021-04-15T22:58:28","slug":"practicum-week-7","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/rachelwong2\/2021\/04\/15\/practicum-week-7\/","title":{"rendered":"Practicum \u2013 Week 7"},"content":{"rendered":"\n

I started this week finishing up and making revisions for my moodboards for the mochi donut project I am working on. I also did a lot of brainstorming of potential names for the shop. The client wanted a Japanese word that translated well to English, so I researched and also asked my Japanese friends if they had any suggestions for cute-sounding phrases or words.<\/p>\n\n\n\n

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One of the moodboard directions I made for the project. This was named “Clean + Sophisticated”.<\/figcaption><\/figure>\n\n\n\n

On Tuesday, I worked on creating a brand story for the mochi donut store. The client wanted their store to have a mascot, so I needed to create a fictional story about that mascot. I started by reading traditional Japanese folk tales, and then English ones. It was difficult because the Japanese stories were often unrelated to food and seemed very detailed and lengthy. I ended up thinking of a few storylines, one of which was approved and I worked on fleshing it out more on Wednesday. At the end of the day on Tuesday, I started making some sketches that would match the illustration style the client was looking for.<\/p>\n\n\n\n

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A peek into some of the sketches I created for potential illustrations.<\/figcaption><\/figure>\n\n\n\n

On Wednesday, I read two alternate versions of the character’s story to the team and we chose on one. Afterwards, I worked on fleshing it out and making it sound more succinct and fluid. We ended up changing the illustration direction so I worked on some new sketches to match the new style. The client got back to us on which name they liked the best out of the four we presented, so I went on a whole font exploration to see what would make the best logo. <\/p>\n\n\n\n

On Thursday, I worked on vectorizing the illustrations and making it fit more to the new style we are going for. I feel like I have my good Illustrator days and my bad Illustrator days, and today was a pretty good one. Here are the new illustrations so far… still making tweaks! \ud83d\ude42<\/p>\n\n\n\n

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My illustrations for mochi donut shop!<\/figcaption><\/figure>\n\n\n\n

I can’t believe Monday will be my last day at P&P! Time has gone by so quickly and I’m really sad to be leaving the team, but happy to finally take a break. I will probably illustrate some thank you cards for everyone over the weekend! This is my last blog post, I believe!! A last cat post to finish it off:<\/p>\n\n\n\n