Submitted By \u2013 Rahul, Vanshika, Ankita,\nNavpreet<\/p>\n\n\n\n
Submitted To \u2013 Cyri Jones<\/p>\n\n\n\n \nAgenda<\/strong><\/p>\n\n\n\n Executive Summary<\/strong> <\/strong><\/p>\n\n\n\n Gaming Bar is determined to become a\nwish for local gaming lovers especially people of age between (15-30) . A place\nto dream of, as you try to escape the daily stress of life or just find a\ncomfortable place to hang out with your friends or to play games, all in one.\nWith the growing demand for games and entertainment, Gaming bar will offer its\ncustomers the best and popular games in the area that will be complemented with\nsnacks and beverages, as well as good music that its patrons can listen to and\nenjoy their visit.<\/p>\n\n\n\n Gaming bar will be in an area of 2,400\nsquare foot within a walking distance from the Granville station. We have\nsecured this location through a three-year lease with an option of extending.\nWe will also provide $100000 of the required $400000 start-up funds. The\nremaining capital will be obtained through Bank of Canada commercial loans.The\nbusiness is expected to grow its popularity and profits from a loss of around\n$17000 in First Year 2020 to a profit of $63000 in year three.<\/p>\n\n\n\n <\/strong> Business\nOverview<\/strong><\/p>\n\n\n\n Key\ncompany info:<\/strong><\/p>\n\n\n\n Mission:<\/strong><\/p>\n\n\n\n Gaming Bar will make its best effort to\ncreate a unique place where customers can socialize with each other in a\ncomfortable and relaxing environment while enjoying the games like Billiards\npool, Bowling, PS4, Dart, Virtual reality games and on the side our Gaming Bar\nwill offer their customers Snacks & Beverages like soft drinks, energy\ndrinks, coffee, popcorn, and sandwiches. We will be in the business of helping\nour customers to relieve their daily stress by providing a peace of mind\nthrough great ambience, convenient location (i.e. Vancouver downtown), friendly\ncustomer services and fun games of consistently high quality. Gaming Bar will\ninvest its profits to increase customer satisfaction while providing a stable\nreturn to its key partners.<\/p>\n\n\n\n Vision:<\/strong><\/p>\n\n\n\n In the upcoming five years, Gaming Bar\nwill be popular for its best services and innovative ideas related to\nentertainment, games and fun and how to get rid of this stressful life. Gaming\nBar is dedicated to become the most loving place among every age group. Besides\nthis, we are looking forward to add more games and other fun and relaxing\nelements in our business.<\/p>\n\n\n\n Goals and\nObjectives:<\/strong><\/p>\n\n\n\n Gaming Bar\u2019s objectives for the first\nyear of operations are:<\/p>\n\n\n\n Market\nResearch<\/strong><\/p>\n\n\n\n Gaming Bar will be primarily targeting\nthe people of 15-30 age group in Vancouver. The main characteristics of our\ntarget market are:<\/p>\n\n\n\n Large\npopulation <\/strong><\/p>\n\n\n\n Around 23% of people over the age of 15\nreport that their days are extremely stressful and this number rises to\n30% among the 35 above age group (Statistics Canada 2018).<\/strong><\/p>\n\n\n\n Game\nlovers <\/strong><\/p>\n\n\n\n According to new research from Mintel\u2019s\nAttitudes Toward Gaming, Canada, February 2019, 65% Canadians play video games,\nincluding 96%of young men aged 18-34 and 80% of young women in the same age\ncategory.<\/p>\n\n\n\n <\/em><\/strong> Marketing\nPlan<\/em><\/strong><\/p>\n\n\n\n Market\nstrategy <\/strong><\/p>\n\n\n\n It is undeniable that marketing has\nchanged from past few years because of all the digitalization in the world.\nAccording to a research firm, 91% of kids between 2 and 17 or about 64 million\npeople are playing video games. So our marketing plan is focused on targeting\nthe young people as it has been seen that there is a great demand of games\namong them. <\/p>\n\n\n\n There would be a pre-launch of games in\nthe Gaming Bar to release date for our latest games. Gaming Bar introduces\nloyalty card for a fee of $50 and our customers can play with the help of that\ncard to earn points. Moreover, they can redeem their points and get further\ndiscounts in our store. There would be a website of a Gaming Bar where\ncustomers can visit.<\/p>\n\n\n\n Secondly, social media is a useful\nmarketing tool to connect directly with potential users. Different social media\nchannels would work best for us like facebook, Instagram, Snapchats etc.\nwhich will give updates about our gaming bar and its games.<\/p>\n\n\n\n We are also planning to organize\nvarious events in the schools or colleges where we can promote our business. An\ninteresting blog is also the best way to grab people\u2019s attention and share our\ninformation. A blog will be hosted that will include our best work and\ninteresting articles about Gaming Bar. It would have all the recent updates and\nevery little detail of how we work. <\/p>\n\n\n\n Some Statistics<\/strong><\/p>\n\n\n\n Marketing\nMix(4p\u2019s)<\/strong><\/p>\n\n\n\n Product <\/strong><\/p>\n\n\n\n Gaming bar offers a unique and\ncompelling multiplayer experience, as it provides different types of games like\nbowling, pool, VR games, PS4, video games and arcade games. There would be\ninstant instructions and game demo for our new customers which would help them\nto play games. On the other hand, Gaming bar would also provide snacks and\nbeverages to the customers, which they can have while enjoying and playing. Our\nvideo games would include different genres like action, adventure, arcade,\nracing, shooting etc. <\/p>\n\n\n\n Price<\/strong><\/p>\n\n\n\n Games nowadays are quite expensive in\nthe market but Gaming bar would offer their customers to pay an average price\nof $5 – $20 on every game. There will also be a loyalty card which they can\nload and play as many times they want. If customers break the record of the\ngame and win, they will get discounts of 20% on the snacks and beverages. Other\ncosts benefits features include reduced rates for our regular customers and\nspecial days .<\/p>\n\n\n\n Place<\/strong><\/p>\n\n\n\n The location of gaming bar will be\nDowntown in Vancouver only a 4 min car ride from Waterfront . Different buses\nand expo lines are also available for downtown. Our customers can also book\ntheir table from our site. There is official website of the gaming bar where\npeople can download games for a nominal charge. CD would also be offered to our\ncustomers at our place and they can also take away some games on rent at their\nhomes for night.<\/p>\n\n\n\n Promotion <\/strong><\/p>\n\n\n\n As previously stated, Gaming bar is\nplanning for a huge marketing campaign <\/p>\n\n\n\n![\"\"](\"https:\/\/eportfolios.capilanou.ca\/rahulvij\/wp-content\/uploads\/sites\/8682\/2019\/04\/bar-gaming.jpg\")
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