I had the opportunity to conduct marketing research for a business in one of my CapU courses, BMKT 360, and my team and I decided to conduct this study for Freshii. The major goal of this study was to gain some understanding of the data that Freshii needed to know in order to determine if recent visitors were generally happy. We thought our marketing study may aid them in making wiser marketing choices because this Metrotown shop market was competitive.

We used mystery shoppers, online survey questionnaires, one-on-one interviews, and competitor observation in this study. Through these various research techniques, we were able to obtain crucial information directly from the Freshii target market. Freshii will be able to utilize the data and suggestions customers provided as a starting point for any future commercial or marketing choices they make.