{"id":1454,"date":"2019-03-10T00:11:14","date_gmt":"2019-03-10T00:11:14","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/?p=1454"},"modified":"2019-03-11T22:33:54","modified_gmt":"2019-03-11T22:33:54","slug":"land-of-bannock-food-truck","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2019\/03\/10\/land-of-bannock-food-truck\/","title":{"rendered":"Land of Bannock Food Truck"},"content":{"rendered":"\n<p>We are doing a Decolonizing Idea\nCampaign for the City of Vancouver\u2019s Creative City Strategy Group. Part of\ntheir mission is to increase the Musqueam, Squamish and Tsleil-Waututh\u2019s visibility\nof the land. The target audience is non-aboriginal people living and visiting Vancouver.\nThe solution will be released on June 21 (National Aboriginal Day) and length\ndepends on solution. We also have to ensure consultation with First Nations.<\/p>\n\n\n\n<p>As we had 4 people in the group, we initially\napproached the project broadly and narrow down to a topic that help us have flexible\noptions, be executable and have a consistent design strategy. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>We first did research from the course website and\nsplit up research on the past, present land and land rituals. <\/li><li>On analysis, the insight we gained was we wanted to\ncommunicate about First Nations spiritual connection with the land (rituals,\nceremonies and food) because the land is so important to them both in\nreconciliation and in connection. <\/li><li>For ideation, we then brainstormed 100 different ideas\nand came up with 5 campaigns (see photo). <\/li><li>On review, the Pop-up Food Truck was chosen due to its\nexecutable and effective solution to increase visibility.<\/li><li>We had additional refinement to our branding idea\n(from Breaking Bannock to Land of Bannock) and then had an excellent\nconsultation with MOPA students.<\/li><li>The MOPA students recommended:<ul><li>Change spiritual connection to educating on indigenous\nculture and food with land facts as there is concern tagging spirituality too\nmuch<\/li><\/ul><ul><li>Share food, location and local leaders stories<\/li><\/ul><ul><li>Change menu items to place names with translations<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>We decided on the food truck idea (Salmon\nand Bannock restaurant will run it) because we can use the various collateral\nto educate about First Nations land, food and culture. The Land of Bannock food\ntruck increases visibility as it can appear at community centres, events and\nlocal spots. It will be an experience of the senses (see image summary). <\/p>\n\n\n\n<p>The various collateral will share\ninformation about the land\/nation(s) it is sitting on:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>general land facts<\/li><li>where and how food is traditionally prepared<\/li><li>local leaders<\/li><li>location stories<\/li><li>food stories<\/li><li>nation-based menu with place names<\/li><\/ul>\n\n\n\n<p>To rate this project and my contribution to it, I would give us an 8.5. Our team worked together really well, often feeding ideas from each other! While we all contributed at each stage at the broader steps (eg. idea generation, moodboards), I worked on the copy on documents (except putting together the final case study) such as the initial presentations, creative brief and transcribing our top ideas. In design, I worked on the logo, icons and sandwich board.  I also tried to touch base to get our team to meet when needed and tried to help make sure all the collateral fit together with our brief and design approach. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The consultation with the First Nations student was the most beneficial part to our learning as we had that external contact and validation of our direction. While learning about the past would make a meeting nerve-wracking, the meeting was not the case. It was fun, relaxed and informative!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are doing a Decolonizing Idea Campaign for the City of Vancouver\u2019s Creative City Strategy Group. Part of their mission is to increase the Musqueam, Squamish and Tsleil-Waututh\u2019s visibility of the land. The target audience is non-aboriginal people living and&#8230; <a class=\"more-link\" href=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2019\/03\/10\/land-of-bannock-food-truck\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":656,"featured_media":1474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts\/1454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/users\/656"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/comments?post=1454"}],"version-history":[{"count":4,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts\/1454\/revisions"}],"predecessor-version":[{"id":1472,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts\/1454\/revisions\/1472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/media\/1474"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/media?parent=1454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/categories?post=1454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/tags?post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}