{"id":1539,"date":"2020-02-13T23:37:44","date_gmt":"2020-02-13T23:37:44","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/?p=1539"},"modified":"2020-02-26T22:03:15","modified_gmt":"2020-02-26T22:03:15","slug":"logo-concepts-top-3","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/13\/logo-concepts-top-3\/","title":{"rendered":"Logo Concepts &#8211; Top 3"},"content":{"rendered":"\n<p>The top 3 concepts decided upon last class were further explored. I did diverge from the second concept as it did not resonate with my brand. The concepts are a map icon, a lantern (originally explored a distiller\/filter), and a way to depict the shape an S and R makes between them.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_4623-768x1024.jpg\" alt=\"\" data-id=\"1540\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/?attachment_id=1540\" class=\"wp-image-1540\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_4623-768x1024.jpg 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_4623-225x300.jpg 225w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_4623-1152x1536.jpg 1152w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_4623-1536x2048.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_4623-945x1260.jpg 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_4623-600x800.jpg 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_4623-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5192-768x1024.jpg\" alt=\"\" data-id=\"1541\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/?attachment_id=1541\" class=\"wp-image-1541\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5192-768x1024.jpg 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5192-225x300.jpg 225w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5192-1152x1536.jpg 1152w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5192-1536x2048.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5192-945x1260.jpg 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5192-600x800.jpg 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5192-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_7393-768x1024.jpg\" alt=\"\" data-id=\"1549\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_7393-scaled.jpg\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/13\/logo-concepts-top-3\/img_7393\/\" class=\"wp-image-1549\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_7393-768x1024.jpg 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_7393-225x300.jpg 225w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_7393-1152x1536.jpg 1152w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_7393-1536x2048.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_7393-945x1260.jpg 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_7393-600x800.jpg 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_7393-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5327-768x1024.jpg\" alt=\"\" data-id=\"1543\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/?attachment_id=1543\" class=\"wp-image-1543\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5327-768x1024.jpg 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5327-225x300.jpg 225w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5327-1152x1536.jpg 1152w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5327-1536x2048.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5327-945x1260.jpg 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5327-600x800.jpg 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/IMG_5327-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Top 3 concepts further explored<\/figcaption><\/figure>\n\n\n\n<p>Logo 1 &#8211; Map Perspectives is a simple and subtle icon that captures my roots and represents strategic and conceptual thinking and knowing where to go and make decisions. The logo may be cut out, showing the mirror of the S &amp; R and animated with modular markings on the website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.27-PM-1002x1024.png\" alt=\"\" class=\"wp-image-1544\" width=\"670\" height=\"684\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.27-PM-1002x1024.png 1002w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.27-PM-294x300.png 294w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.27-PM-768x785.png 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.27-PM-945x966.png 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.27-PM-600x613.png 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.27-PM.png 1098w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><figcaption>Concept 1: Map Perspectives<\/figcaption><\/figure>\n\n\n\n<p>Logo 2 &#8211; Illuminated Lantern captures my love of nature, functional gear and incorporates my initials. It represents my exploration and conceptual thinking, which helps knowing where to go and make decisions &#8220;holding up a lantern to discover and find solutions&#8221;.  The style is vintage-modern, hand-made. Could add texture\/screen printed look.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"848\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.41-PM-1024x848.png\" alt=\"\" class=\"wp-image-1545\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.41-PM-1024x848.png 1024w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.41-PM-300x248.png 300w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.41-PM-768x636.png 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.41-PM-945x783.png 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.41-PM-600x497.png 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.41-PM.png 1268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Concept 2: Illuminated Lantern<\/figcaption><\/figure>\n\n\n\n<p>Logo 3 &#8211; Balanced Folksy Birds captures my love of nature, folksy, organic things, and personal vision of a balanced simple lifestyle. Birds have a view up top (big-picture) and are subtly &#8220;S &amp; R&#8221;.\u00a0Style is vintage-modern, hand-made (personal design style direction?). Could add texture\/screen printed look, patterns in birds, make birds a pattern.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.47-PM-883x1024.png\" alt=\"\" class=\"wp-image-1546\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.47-PM-883x1024.png 883w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.47-PM-259x300.png 259w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.47-PM-768x891.png 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.47-PM-600x696.png 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-13-at-3.35.47-PM.png 940w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><figcaption>Logo 3: Balanced Folksy Birds<\/figcaption><\/figure>\n\n\n\n<p>What I learned through this process is to keep cross-checking these with my brand essence, keywords and mood boards. Also, I gained valuable input from the class and instructor. I think they are varied, memorable and flexible as while they each have a sense of earthiness, they each represent something different: Map &#8211; past career and skills, Lantern &#8211; personal activities and curiosity, and Birds &#8211; personal philosophy and whimsical style. I would give myself an 8.5\/10 as I would have liked to explore the lantern further but I&#8217;m glad I was able to shift easily to another concept!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The top 3 concepts decided upon last class were further explored. I did diverge from the second concept as it did not resonate with my brand. The concepts are a map icon, a lantern (originally explored a distiller\/filter), and a&#8230; <a class=\"more-link\" href=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/13\/logo-concepts-top-3\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":656,"featured_media":1547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts\/1539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/users\/656"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/comments?post=1539"}],"version-history":[{"count":3,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts\/1539\/revisions"}],"predecessor-version":[{"id":1575,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts\/1539\/revisions\/1575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/media\/1547"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/media?parent=1539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/categories?post=1539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/tags?post=1539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}