{"id":1578,"date":"2020-02-26T22:30:14","date_gmt":"2020-02-26T22:30:14","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/?p=1578"},"modified":"2020-02-27T17:07:37","modified_gmt":"2020-02-27T17:07:37","slug":"final-brand-presentation","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/26\/final-brand-presentation\/","title":{"rendered":"Final Brand Presentation"},"content":{"rendered":"\n<p>The concept we decided on was the map perspectives logo. In critique, the balanced folksy birds seemed to resonate more. I appreciated how my own personal essence is recognized by others as the whimsy in my personality is more representing in things I like versus show in style! However, Judy was helpful in recommending that the map logo represents my skillsets (eg. conceptual, technical, left\/right thinking, big picture) and that my work speaks for itself if it does have a whimsical style. Also, my focus isn&#8217;t illustration so I was sold on choosing the map even if I had reservations that it was too simplistic. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.22-AM-1-1024x665.png\" alt=\"\" data-id=\"1593\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.22-AM-1.png\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/26\/final-brand-presentation\/screen-shot-2020-02-27-at-9-05-22-am-1\/\" class=\"wp-image-1593\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.22-AM-1-1024x665.png 1024w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.22-AM-1-300x195.png 300w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.22-AM-1-768x499.png 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.22-AM-1-945x613.png 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.22-AM-1-600x389.png 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.22-AM-1.png 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.31-AM-1024x664.png\" alt=\"\" data-id=\"1592\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/26\/final-brand-presentation\/screen-shot-2020-02-27-at-9-05-31-am\/\" class=\"wp-image-1592\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.31-AM-1024x664.png 1024w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.31-AM-300x195.png 300w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.31-AM-768x498.png 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.31-AM-945x613.png 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.31-AM-600x389.png 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Screen-Shot-2020-02-27-at-9.05.31-AM.png 1098w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>In preparing the final brand presentation, I relooked at my design and decided on an orientation that fits the strongest rationale. I then used this to compile and design the presentation with that branding. I think the logo is flexible to be used on a website\/app as it can be animated!  I can change its shape and potentially put some pattern into it. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/top-refinement-e1582822865656-798x1024.jpeg\" alt=\"\" data-id=\"1583\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/top-refinement-e1582822865656.jpeg\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/26\/final-brand-presentation\/top-refinement\/\" class=\"wp-image-1583\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/top-refinement-e1582822865656-798x1024.jpeg 798w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/top-refinement-e1582822865656-234x300.jpeg 234w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/top-refinement-e1582822865656-768x985.jpeg 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/top-refinement-e1582822865656-1197x1536.jpeg 1197w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/top-refinement-e1582822865656-945x1212.jpeg 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/top-refinement-e1582822865656-600x770.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/top-refinement-e1582822865656.jpeg 1272w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><figcaption class=\"blocks-gallery-item__caption\">Relooking at final design and solutions on orientation. Decided on vertical, connected<br>map as it represents more related concepts and resembles a map.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/modular-ideas-e1582822842927-950x1024.jpeg\" alt=\"\" data-id=\"1584\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/modular-ideas-e1582822842927.jpeg\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/26\/final-brand-presentation\/modular-ideas\/\" class=\"wp-image-1584\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/modular-ideas-e1582822842927-950x1024.jpeg 950w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/modular-ideas-e1582822842927-278x300.jpeg 278w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/modular-ideas-e1582822842927-768x828.jpeg 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/modular-ideas-e1582822842927-945x1019.jpeg 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/modular-ideas-e1582822842927-600x647.jpeg 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/modular-ideas-e1582822842927.jpeg 1194w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption class=\"blocks-gallery-item__caption\">Flexible, modular and animation possibilities.<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>I give myself a 9\/10 for this final brand presentation as I believe the logo represents my brand essence (organically meticulous, mood boards and keywords (explorer, distiller, conceptual, efficacious and clever). The map in this form is in the shape of my initials, represents my ideation skillsets, past technical\/strategic work, conceptual thinking and love of the intricacies of nature! <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/OZ391E1-683x1024.jpg\" alt=\"\" data-id=\"1586\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/26\/final-brand-presentation\/oz391e1\/\" class=\"wp-image-1586\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/OZ391E1-683x1024.jpg 683w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/OZ391E1-200x300.jpg 200w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/OZ391E1-768x1152.jpg 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/OZ391E1-1024x1536.jpg 1024w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/OZ391E1-945x1418.jpg 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/OZ391E1-600x900.jpg 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/OZ391E1.jpg 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"784\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Letterpress-Business-Cards-MockUp-1024x784.jpg\" alt=\"\" data-id=\"1587\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/26\/final-brand-presentation\/letterpress-business-cards-mockup\/\" class=\"wp-image-1587\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Letterpress-Business-Cards-MockUp-1024x784.jpg 1024w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Letterpress-Business-Cards-MockUp-300x230.jpg 300w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Letterpress-Business-Cards-MockUp-768x588.jpg 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Letterpress-Business-Cards-MockUp-1536x1175.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Letterpress-Business-Cards-MockUp-2048x1567.jpg 2048w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Letterpress-Business-Cards-MockUp-945x723.jpg 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/Letterpress-Business-Cards-MockUp-600x459.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/EnamelPinMOCKUP-1-1024x647.jpg\" alt=\"\" data-id=\"1588\" data-full-url=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/EnamelPinMOCKUP-1.jpg\" data-link=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/26\/final-brand-presentation\/enamelpinmockup-1\/\" class=\"wp-image-1588\" srcset=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/EnamelPinMOCKUP-1-1024x647.jpg 1024w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/EnamelPinMOCKUP-1-300x189.jpg 300w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/EnamelPinMOCKUP-1-768x485.jpg 768w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/EnamelPinMOCKUP-1-1536x970.jpg 1536w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/EnamelPinMOCKUP-1-945x597.jpg 945w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/EnamelPinMOCKUP-1-600x379.jpg 600w, https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-content\/uploads\/sites\/661\/2020\/02\/EnamelPinMOCKUP-1.jpg 1710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Examples of the brand on collateral.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The concept we decided on was the map perspectives logo. In critique, the balanced folksy birds seemed to resonate more. I appreciated how my own personal essence is recognized by others as the whimsy in my personality is more representing&#8230; <a class=\"more-link\" href=\"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/02\/26\/final-brand-presentation\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":656,"featured_media":1582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts\/1578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/users\/656"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/comments?post=1578"}],"version-history":[{"count":4,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts\/1578\/revisions"}],"predecessor-version":[{"id":1594,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/posts\/1578\/revisions\/1594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/media\/1582"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/media?parent=1578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/categories?post=1578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/wp-json\/wp\/v2\/tags?post=1578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}