{"id":1645,"date":"2020-06-11T22:44:13","date_gmt":"2020-06-11T22:44:13","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/?p=1645"},"modified":"2020-06-16T00:31:34","modified_gmt":"2020-06-16T00:31:34","slug":"glasfurd-walker-mentorship-final-blog","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/sharleenramos\/2020\/06\/11\/glasfurd-walker-mentorship-final-blog\/","title":{"rendered":"Mentorship Project Final Blog"},"content":{"rendered":"\n

In this whole process, I learned how to execute a cohesive brand from research through to refining iterations. The most rewarding parts were: the refining stages as the time spent was a level detail more than I spent before in a project and everything I learned from my mentor! The most challenging parts were making decisions about a topic I know well and digitizing while still sketching ideas. <\/p>\n\n\n\n

For the top concept, the rationale behind the design is described below:<\/p>\n\n\n\n

The present landscape shares stories of the geological past. Ancient groups of rock have traveled from afar and assembled to form the Coast of BC. Terrane is a camp hotel situated on the Sea to Sky corridor which has several iconic geological structures. The target audience is adults 26-35, who are adventurous and naturalists who value learning about the environment around them. The key challenge was to design a system inspired by geology, invoking a sense of discovery. Other challenges were to create a hands-on experience for the target audience and to incorporate placemaking that capitalizes on the local geology. The design solution is relevant as Terrane models a rustic field camp experience, providing guided tours, observational equipment, amenities, and local cuisine. The intent is for visitors to learn and explore what the landscape offers, providing a deeper connection to nature that promotes well-being.<\/p>\n\n\n\n

The design solution is inspired by the geologic regions in BC (terranes) and incorporates their orientation, overlap, geologic symbology, and terminology. The terranes are represented by the overlapping geologic areas orientated NW-SE and incorporate rough textures. The tents are named as BC\u2019s terranes and their abbreviations\/notations are symbols that mark tent-specific collateral. Other graphic elements such as lines, boundaries, and icons are the orientational notations from a geologic map. The identity of the brand is curious, sophisticated, and rustic which is expressed in the voice.<\/p>\n\n\n\n