{"id":172,"date":"2021-10-22T20:40:12","date_gmt":"2021-10-22T20:40:12","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/?p=172"},"modified":"2021-10-22T20:50:41","modified_gmt":"2021-10-22T20:50:41","slug":"futura-the-typeface-of-the-past-and-future","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/2021\/10\/22\/futura-the-typeface-of-the-past-and-future\/","title":{"rendered":"Futura: The Typeface of the Past and Future"},"content":{"rendered":"\n

I decided to do my topic on the Futura font for the typography zine project. What I really liked about this font is that even though it’s old (created in 1927), it still appears new and is used even today. It has a modern and simple style so I thought I would depict that with the colours red, black and white. To make the flow of reading easier, I made all the pages linked to each other with a red line that runs through all of them. I also used big red letters to keep the viewer’s attention from page to page.<\/p>\n\n\n\n

I would give myself an 8.5\/10 for the amount of time and thought I put into it. I also really planned it out and did a lot of initial sketches so that the layout is all set up. I wish I did read the instructions better because I restarted the zine two times as my information was not before 1945. I spent approximately 10 to 11 hours on this. If you include the time I spent doing my previous zine (on Helvetica), then I would have spent 14 hours on this project.<\/p>\n\n\n\n

Overall, what I took away from this project is that a typeface is more than just pretty letters. It has a purpose and sometimes ideas attached to it. For example, Futura has a clean and modern design which makes it suitable for a variety of texts. It also has the idea of ‘progressiveness’ attached to it. <\/p>\n\n\n\n

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I decided to do my topic on the Futura font for the typography zine project. What I really liked about this font is that even though it’s old (created in 1927), it still appears new and is used even today…. Continue Reading →<\/a><\/p>\n","protected":false},"author":13127,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-2"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/users\/13127"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":5,"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/posts\/172\/revisions\/180"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/shrutikarthikeyan\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}