{"id":357,"date":"2020-04-20T23:29:20","date_gmt":"2020-04-20T23:29:20","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/terencezhu\/?p=357"},"modified":"2020-04-20T23:29:24","modified_gmt":"2020-04-20T23:29:24","slug":"cca-designer-egbert-jacobson","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/terencezhu\/2020\/04\/20\/cca-designer-egbert-jacobson\/","title":{"rendered":"CCA Designer: Egbert Jacobson"},"content":{"rendered":"\n
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“Until philosophers are kings, or the kings and princes of this world have the spirit and power of philosophy, and political greatness and wisdom meet in one, and those commoner natures who pursue either to the exclusion of the other are compelled to stand aside, cities will never have rest from their evils.”–Plato, The Republic, 4th century B.C.
Great Ideas of Western Man. (1955)<\/figcaption><\/figure>\n\n\n\n

Egbert Jacobson, the mysterious man of the CCA. Nothing much is really known about him other than the fact that he published a book called \u201cBasic Colour\u201d as well as being one of the art directors of the CCA.
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\tEgbert Jacobson is a man born in New York in 1980, he died in Clearwater, Florida of 1966. He began working with the CCA in 1936 as a director of design, Walter Paepcke sought him out due to his status as a leader in colour theory and typography. With Egbert as a director, he commissioned many well known artists to design the company\u2019s national ads.
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“Basic Color”<\/em> (1948)<\/figcaption><\/figure>\n\n\n\n

 It was said that as a director of design Egbert dealt with logos, stationary, invoices, annual reports, advertising, company office interiors, factories, and trucks. Along with this, in 1947 according to a family, Egbert designed a house at 850 Roaring Fork Drive, in Aspen.
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During 1951, Egbert and Herbert Bayer got Walter Paepcke to create what would become the International Design Conference in Aspen. This became an event where designers could discuss the current situations in the world of graphic design. In the end, Egbert retired from the CCA after 30 long years of working for them in 1956.
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Sources:<\/p>\n\n\n\n