{"id":194,"date":"2021-04-19T19:59:00","date_gmt":"2021-04-19T19:59:00","guid":{"rendered":"https:\/\/eportfolios.capilanou.ca\/yunhu\/?p=194"},"modified":"2021-04-20T03:09:27","modified_gmt":"2021-04-20T03:09:27","slug":"blog-post-1-advertising-art-director","status":"publish","type":"post","link":"https:\/\/eportfolios.capilanou.ca\/yunhu\/2021\/04\/19\/blog-post-1-advertising-art-director\/","title":{"rendered":"Blog Post 1: Advertising Art Director"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bea Feitler (1938-1982)<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color has-small-font-size\" style=\"color:#777777\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"492\" src=\"https:\/\/lh6.googleusercontent.com\/qJkdrNkK2z_Z_xIY3WcRPRaixhgGo-VyDbdkCkzbvXWUo3WfHd3TCyrSEGlDfomF5xnHAfdSmWz5792p-xDxsj20I9ZIPydQfKQz5icbq9_TxSry2EcQw3w2es2DJu8XZMTmB1WV\"><em>Portrait of Bea Feitler<\/em><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/JjO3MY6l9gKBlyhOhIB_d7e06QPixf43Qq4m1J4YQeeC9dlUXk0TsD8T0hYyOT5bjW76Qqyvwoz7AF7qaxwSaHeiZPlN4etStstMqw3Op1NxhyGtI2a7Jd1l5QCFzKikogO_WM2f\" width=\"602\" height=\"192\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-small-font-size\" style=\"color:#757575\"><em>Famous works during her career<\/em><\/p>\n\n\n\n<p>Beatriz(Bea) Feitler&#8217;s career as a female art director during her time was undoubtedly short but very successful. Her bold, colourful style is all about making good design with impactful messages.<\/p>\n\n\n\n<p><img decoding=\"async\" width=\"388px;\" height=\"261px;\" src=\"https:\/\/lh3.googleusercontent.com\/5ANWwTcqyvzoxe9INvN0EzQ1aHTXeHPQ-OPBlaQ0feqREuTeWsZF3H4XiPzu9D254qw4jTtkgE3QVMj11F4LdyWRsv-8URgPC1_fnYfPodWsT1t5CMploIV2VJNoBft73LtiUhdMXb4\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-small-font-size\" style=\"color:#7c7c7c\"><em>Spread from Harper&#8217;s Bazaar, 1966<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In her words, \u201c<em>A magazine should flow. \u2026 you have to visualize what comes before and after. Good editorial design is all about creating a harmonic flow.\u201d<\/em> I personally think that these spreads from the Harper&#8217;s Bazaar magazine perfectly explains her style and approach when it comes to design. Funky, bold, niche, yet flows beautifully. <\/p>\n\n\n\n<p>                <img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0Ca9EdyLaweaFvwDww7ENArY8muJThb7R6skFsWViHcD75zQVsJStYDjpd3AWkTvUjlu8WoxFnyM3Lt_51YUqxj5-iamj284yjJg8GnZnP3QPStilCxe9bVIH0V0PY96lXHXhAWo\" style=\"width: undefinedpx\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-small-font-size\" style=\"color:#737373\"><em>Cover design for Ms. Magazine<\/em><\/p>\n\n\n\n<p>&nbsp;In 1972, Bea feitler moved on from Harper&#8217;s Bazaar and became the art director at Ms. , which was a women&#8217;s\u2019 magazine that focused on feminist themes, and this was the perfect chance for her to take on an opportunity that gave her more freedom to express her creativity and thoughts.<\/p>\n\n\n\n<p>                               <img decoding=\"async\" width=\"301px;\" height=\"404px;\" src=\"https:\/\/lh4.googleusercontent.com\/Lpy_oIuOvwBYZ_ZC1en15g0HNng9c1HZyTT7CBQ5DN5uIMLBaUm-oq6MYNNdrH2HWHYhOhuQcAzD8ZKNx3MtgjTt7_um1lBuIwvpwvpGjsrmS9R7Ry4zNRLrOYsdApNAyuNcbwYyb5k\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-small-font-size\" style=\"color:#828282\"><em>Cover design for Ms. Magazine<\/em><\/p>\n\n\n\n<p>As her coworker Carl Barile once said, \u201cIn one sense, Feitler was always the original feminist,\u201d and you can see how these themes play out in her works while she directed for Ms., the content Bea Feitler created were witty, funny, slightly controversial, and were a voice for women.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bea Feitler (1938-1982) Portrait of Bea Feitler Famous works during her career Beatriz(Bea) Feitler&#8217;s career as a female art director during her time was undoubtedly short but very successful. Her bold, colourful style is all about making good design with impactful messages. Spread from Harper&#8217;s Bazaar, 1966 In her words, \u201cA magazine should flow. \u2026&hellip; <a class=\"more-link\" href=\"https:\/\/eportfolios.capilanou.ca\/yunhu\/2021\/04\/19\/blog-post-1-advertising-art-director\/\">Continue reading <span class=\"screen-reader-text\">Blog Post 1: Advertising Art Director<\/span> <span class=\"meta-nav\" aria-hidden=\"true\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11579,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-194","post","type-post","status-publish","format-standard","hentry","category-16"],"_links":{"self":[{"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/posts\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/users\/11579"}],"replies":[{"embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":2,"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/posts\/194\/revisions\/232"}],"wp:attachment":[{"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eportfolios.capilanou.ca\/yunhu\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}