Debonair Scher

Paula Scher is a prolific graphic, environmental, and identity designer who is also the first female principal of Pentagram in New York. 

She was born on October 6, 1948 and would study at the Tyler School of Art to earn a Bachelor of Fine Arts.

Scher’s career started the same way as many graphic artists of the time. Designing album covers. She worked for CBS Records and Atlantic Records creating covers for Boston, Eric Gale, Leonard Bernstein, and many others.

Scher would eventually join Pentagram in 1991 after her previous design studio, Koppel & Scher, suffered too greatly from the economic recession. Here she would create the works she is most known for.

Her big and bold typography made its first big splash with her work for The Public Theater in New York. Scher was tasked to create a new identity and a promotional graphic system for the theater.

Her other most notable clients are Microsoft, Coca-Cola, the Museum of Modern Art, Bloomberg, and many others.

More Selected Works