Helmut Krone

While working for Doyle Dane Bernbach, Helmut Krone received arguably the most monumental commission of his lifetime: an assignment to advertise the new Volkswagen Beetle. The American automobile market in the 60s was saturated with big, gaudy, “stylish” cars – and Krone was tasked with selling a small, modest, foreign vehicle that didn’t match at all with the public’s taste at the time.

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