Social Cause Campaign to End Fast Fashion
Now it was time to start on the ideation phase. I created a document where I jotted down all of my ideas each week that Grace and I would discuss together focusing on our favorite ideas. In the end, we decided to go with a chrome extension that when activated shows consumers the hidden cost of what they are about to purchase. We also looked back at some of my other strong ideas to combine them with this one. We are planning on using some of my other ideas as a means to market the main concept. My plan for the end of this project is to have a solid presentation and quite a few polished deliverables. We have also been brainstorming names for the campaign during this time but we decided it’s ok to land on a name a little bit later on in the process.
During this phase, I learned a lot about having strong core ideas and how to build off those ideas. I also learned that it’s great to have plenty of ideas because then we can start to mix and match a bunch of them to have an awesome 360 campaign. I found it a bit challenging to not only come up with the ideas but do a quick little mock-up for each one but it ended up helping tremendously in the long run because now I’m really confident in the direction I’m going for the next phase.
I would give myself a 9.5/10 during this phase. I put a lot of effort into creating good ideas and my mentor seems to be really happy with them. She also seems really excited about my name ideation for the campaign. If I could improve this phase at all I would say I wish I could’ve come up with more concepts but I think I did the best I could considering the circumstances.
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