This final report was created with my partner, Karen Ha, for CMNS 495: Media Campaigns with Jane Ince in Spring 2021. This report is directed to our client, CityStudio North Vancouver, which analyzes the key measurements of our PR plan and determines the success of our campaign. Although the final report was completed when the campaign was only half-way finished, this report provides our client with insight on how the campaign is doing and where it is headed for the following weeks.
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