Tag: Report

PR Plan: Final Report for CityStudio North Vancouver

This final report was created with my partner, Karen Ha, for CMNS 495: Media Campaigns with Jane Ince in Spring 2021. This report is directed to our client, CityStudio North Vancouver, which analyzes the key measurements of our PR plan and determines the success of our campaign. Although the final report was completed when the campaign was only half-way finished, this report provides our client with insight on how the campaign is doing and where it is headed for the following weeks.

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PR Plan for CityStudio North Vancouver

This is a work integrated learning public project created by Karen and Kiona for CMNS 495: Media Campaigns with Jane Ince in Spring 2021. The public relations plan was created for CityStudio North Vancouver and their virtual student showcase called HUBBUB. The purpose of this campaign is to raise awareness about the HUBBUB Showcase while increasing their social media presence.

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Consumer Analysis Report: Car Purchase Journey

This consumer analysis report was completed by Libby and Kiona for BMKT 364: Consumer Behaviour in Spring 2020. The report is concise and the word count limit was 600 words. It is a primary research report and an interview was conducted with our target consumer as well as an analysis of his consumer purchasing journey of acquiring a new car.

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