To give some context the New York Style started to pop up after the growth in wealth America had after the second world war and with that the increase of newer advertising/marketing. The US started to shift from the standard straightforward, pragmatic compositional ads into more avante – garde design styles influenced primarily by European immigrants. New York Style was also pushed by the new technological advances of photography, printing, and typesetting.  This resulted in a fusion of simplified, bold, witty, and engaging design.

A young Paul Rand.

What first comes to mind when I think of Editorial New York Style Design is Paul Rand who played a large role in spearheading late modernism. Rand began making modernist designs in the 1930s and was inspired by the Bauhaus school and Russian Constructivism. This created simplistic work full of line san serif type and geometry. Rand believed that the strength of graphic design was that it is truly a universal language, and I couldn’t agree more.  

Poster, “No Way Out” by Paul Rand.
Poster, “Skull and Olive branch” by Paul Rand.
Poster, for Apparel Arts by Paul Rand.
A collection of popular logo designs all by Paul Rand that probably look familiar.

Citations:

Collins, Wayne, et al. “1.7 Late Modern: New York Style.” Graphic Design and Print Production Fundamentals, BCcampus, 12 Nov. 2015, https://opentextbc.ca/graphicdesign/chapter/1-7-late-modern/.

Lewandowski, Daniel. “The Work.” Paul Rand, https://www.paulrand.design/work/.

“Paul Rand, Everything Is Design!” Graphéine – Agence De Communication Paris Lyon, 3 Oct. 2019, https://www.grapheine.com/en/history-of-graphic-design/paul-rand-everything-is-design.